Marketing Plan

• Establish marketing objectives and timeline

• Define audience and buyer personas

• Build marketing calendar

• Brainstorm campaign opportunities

• Establish campaign and event smart goals

• Build joint budget

• Assign resources

• Create content aligned with marketing calendar

• Build content library based off of partner’s needs and vertical markets

• Identify new content opportunities

• Create press releases, blog posts, email templates, etc.

• Create thought leadership

• Become industry influencer

• Educate ecommerce merchants and retailers on current and future trends of fraud

• Execute marketing plan

• Measure performance

• Optimize plan

• Generate leads

• Close business & create revenue

Aligned Planning

Build Content

Commence Activities

Demand Generation

TIMELINE (BUSINESS DAYS)

0 30 60 180

Partner Marketing EffortsEmpower Sales – create opportunities to sell