A study of Household electricity consumption behavior

Group 3 MBA (E&I)

Group Members

1. Avinash Pandey 20131007

2. Darshit Paun 20131010

3. Parth Shukla 20131031

4. Swapnil Rayjada 20131054

5. Vishal Nadgir 20131059

Objective and Scope of the study 1. To study the household electricity consumption behavior so as to identify

opportunities to optimize the consumption of electrical energy.

2. To profile households depending upon their awareness towards electricity

consumption of their respective electrical appliances.

The scope of the study is limited to middle class population in Ahmedabad city.

Relevance and Rationale of Study Energy crisis represents a barrier in the progress of Indian economy. Electricity being

one of the most significant sources of energy, the wise and judicious use of electrical

energy becomes a vital responsibility for each and every citizen. Around 267 million of

the total Indian population falls into the category of middle class. The study will help

identify opportunities to optimize the electrical energy consumption.

Design of the Study The study would be conducted in the form of a survey consisting of questionnaire

containing various items that will address

Household size

Electricity consumption

Possession and utilization of energy efficient electrical appliances

Behavioral pattern

To obtain relevant information. The results will be analyzed and modeled.

Approach of the Study The approach of the study will be qualitative approach.

Data Collection of the Study The data would be collected using online collaborative techniques like Google forms

and email. In physical form a questionnaire will be distributed in various areas of

Ahmedabad. The telephonic interview surveys will also be conducted when the surveyor

cannot be present at the survey location.

Sample Plan of the study The sample plan of the study will be non-probability based sampling.