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If someone you didn't know Googled your name, what would they see? Would the results be positive, negative or indifferent? Our guide takes you through simple steps to build your personal brand online and protect it.
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A GUIDE TO PERSONAL BRANDING ONLINE
WHY IS PERSONAL BRANDING IMPORTANT?
“Your brand is what people say about you when you are not in the room.”
Jeff Bezos, Founder of Amazon
Make sure you get recognition for work you have done.
Create a positive image of yourself.
1. DEFINE YOUR PERSONAL BRAND Ask yourself:
• What is about me that is unique?
• What are my core values?
IT SHOULD BE AN EXTENSION OF WHO YOU ARE AND GENUINE.
2. SEARCH YOURSELF Google yourself – what websites are you on?
Look at:
• Are these the right sites to be on?
• Is it negative, irrelevant or not me?
Image credit: http://www.ikea.com/gb/en/catalog/products/40213759/
3. THE BEST WAY TO IMPROVE RESULTS • Create positive content – this can help push negative content down.
• Claim domain name and build a personal site or blog.
• Keep an up-to-date blog.
• Cross-link social media accounts.
• Set up Google Alerts for your name.
4. CASE STUDY: SHERYL SANDBERG COO of Facebook and author of Lean In.
Top content is search is positive and reflects her core values.
Consistent messaging across all forms of media.
Creates and keeps up with conversations on social.
WANT MORE? READ THE FULL ARTICLE: HTTP://BIT.LY/1H8COIB
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