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The SEO industry has changed over the past couple of years but the rewards are still there if you focus on the user. As part of The Sunday Business Post's SEO Masterclass, we talk about the 4 vital ingredients to future proofing your link building strategy.
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#sbpseo
So SEO is dead and content is king...right?
#sbpseo
It feels like we’re among the few remaining survivors
Us
#sbpseo
Let’s create lots of content and forget about SEO
#sbpseo
But the truth is that SEO isn’t dead.
Terrible SEO is finally getting punished and great content is being rewarded.
#sbpseo
As SEOs, more is being expected from us.
Moz.com
#sbpseo
We’ve forgotten about what matters
www.google.ie/about/
#sbpseo
We’ve forgotten about what matters
www.google.ie/about/
#sbpseo
And no matter what we read…
#sbpseo
And how difficult it may seem to be...
#sbpseo
There’s still hope we can hold onto…
BrightEdge’s Content Optimization 2014 Report
#sbpseo
As great SEO is still being rewarded.
#sbpseo
So even if it feels like Google doesn’t want to be friends with us...
#sbpseo
So even if it feels like Google doesn’t want to be friends with us...
#sbpseo
So even if it feels like Google doesn’t want to be friends with us...
#sbpseo
We still need to stop doing crappy link building
#sbpseo
We still need to stop doing crappy link building
#sbpseo
And stop being lazy with our outreach emails…
#sbpseo
And stop being lazy with our outreach emails…
#sbpseo
And remember that if we’re afraid of Google then we’re probably doing something wrong.
#sbpseo
We shouldn’t feel like this...
Us
#sbpseo
A Future-Proof Link Building Strategy: 4 Vital Ingredients
#sbpseo
1) Focus on traffic: Build your audience and not just links
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1) Focus on building your audience and not just links
#sbpseo
Unless you’re a major publication, your content may struggle to get traction online.
#sbpseo
Leverage the audience of websites with your target readership.
#sbpseo
Look at social engagement levels and number of comments for recent posts.
How many social shares and comments per article does the website receive?
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Are they active on social media channels?
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Are they active on social media channels?
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Is the audience of this website relevant to your content?
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Will a link or brand mention from this website help to drive awareness of your company?
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2) Build relationships: Help your customers and fellow industry practitioners.
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2) Build relationships with your customers and fellow industry practitioners.
#sbpseo
Me
Kevin
2) Build relationships with your customers and fellow industry practitioners.
#sbpseo
2) Build relationships with your customers and fellow industry practitioners.
#sbpseo
Ask for help when you need it
#sbpseo
Ask for help when you need it
#sbpseo
Which of these two do you prefer?
#sbpseo
Which of these two do you prefer?
Domain Authority - 95
Domain Authority - 95
#sbpseo
Relationship building can take many forms.
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Relationship building can take many forms.
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You will eventually get what you want.
#sbpseo
3) Identify what works: What content currently ranks and attracts links? Do better.
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Use Buzzsumo to monitor best performing content across social networks.
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Use Buzzsumo to monitor best performing content across social networks.
#sbpseo
Use Buzzsumo to monitor best performing content across social networks.
#sbpseo
Use Topsy to find the top influencers on Twitter that shared the content. Build relationships with them.
#sbpseo
Use Topsy to find the top influencers on Twitter that shared the content. Build relationships with them.
#sbpseo
Identify the link metrics for top performing content.
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Identify the link metrics for top performing content.
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Identify keyword search volume per topic.
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Create better content in a more creative way than what already exists.
http://builtvisible.com/messages-in-the-deep/
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And ultimately you will benefit from the additional time and resources you invested in the piece.
#sbpseo
4) The most important ingredient...
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4) Focus on the user. Every time.
www.google.ie/about/
#sbpseo
Do you really believe your customer searches for content like this?
#sbpseo
Stop creating terrible content…
#sbpseo
Link out to others if it adds value to the article
#sbpseo
Focus on topic relevancy when link building or Google may deem it unnatural.
#sbpseo
Learn from other people in the industry
www.pointblankseo.com
www.backlinko.com
www.linkbuildingbook.com
#sbpseo