Getting Your Idea Out of the KitchenOn to the Retailer’s ShelvesAnd onto the Customer’s Plate

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How to Create a Sales Forecast for your Food Business

Forecasting Techniques

Sales Forecasting in 5 Easy Steps

• Step 1 - The Sales Forecast Starts with the Selection of Your Target Grocery Store

• Step 2 - How many stores are in the supermarket or grocery store you want to forecast?

• Step 3 - How many products (the number of SKU’s) do you sell into that grocery store?

• Step 4 - For each SKU, how many units per week do you think you will sell?

• Step 5 - The Formula for Forecasting Sales

Build Up Assumptions• Product – Gluten Free Cupcakes• Number of Products – 4• Price to Retailer - $2.00

ShopRiteNumber of Stores 263Number of SKU's 4Estimated Velocity 2 Per weekUnits per Store Per Week 2104Price Per Unit Wholesale 2.00$ Weekly Forecast 4,208$

Annual Sales Forecast 218,816$

Build Up Assumptions

Whole FoodsNumber of Stores 375Number of SKU's 4Estimated Velocity 2 Per weekUnits per Store Per Week 3000Price Per Unit Wholesale 2.00$ Weekly Forecast 6,000$

Annual Sales Forecast 312,000$

$218,816 $312,000

Build Up Assumptions

• xxx

Trader JoesNumber of Stores 367Number of SKU's 4Estimated Velocity 2 Per weekUnits per Store Per Week 2936Price Per Unit Wholesale 2.00$ Weekly Forecast 5,872$

Annual Sales Forecast 305,344$

$218,816

$266,240

$305,344

Build Up Assumptions

Year 1 Revenue $790,400

Now… that has credibility and no SWAG!

Build Up AssumptionsYear 2 through n

Walmart SupercenterNumber of Stores 3029Number of SKU's 4Estimated Velocity 4 Per weekUnits per Store Per Week 48464Price Per Unit Wholesale 2.00$ Weekly Forecast 96,928$

Annual Sales Forecast 5,040,256$

$218,816 $266,240 $305,344

Getting Your Idea Out of the KitchenOn to the Retailer’s ShelvesAnd onto the Customer’s Plate

info@thefoodpreneur.com ● 973 433 6630

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