9 reasons you should be talking about using

Snapchat for your business

Slideshow by Katharina Alf www.katharina-alf.com

There’s no question that marketing your business through video and images is more important than

ever..Facebook, Youtube, Instagram all rely on image or video for interesting content that the audience

will engage with. But of course it takes money, time, effort and a good strategy to make it work effectively even for smaller businesses.

That’s why you should be talking about using Snapchat for your business (especially if a large

amount of your customers are under the age of 35).

This hot social media platform might just be the solution for you to connect with your clients and

prospects on a whole new level.

What is Snapchat?• Free mobile messaging application used to share

photos, videos, text and drawings.

• A feature that makes it special however is that the messages disappear from the recipient’s phone after a few seconds.

• Another popular feature is ‘Snapchat Stories’ (this is where your business has the potential to market yourself, share behind the scenes with your audience and create a relationship with them). Stories are a compilation of Snaps that create a narrative. Users can compile photos/videos for all their friends (or the public) to view and publish them as a story. These ‘stories’ last for 24 hours and can be viewed more than once.

Now why would this be important for your business?

Here are 9 reasons why you should be talking about using Snapchat for your

business…

(1) Snapchat has 100 million active daily users, and this number is growing

steadily.• According to an article by Fortune (

http://fortune.com/2016/01/12/snapchat-facebook-video-views/ ) Snapchat is catching Facebook with video views - users view, in aggregate more than 7 billion videos per day (8 billion on Facebook). This means there are people out there who want to see what your business is about and your and the ‘stories’ you have to tell!

• 86% of Snapchat’s users fall into the 13-37 age range, therefore content aimed especially at this age group has huge potential in terms of engagement.

(2) Snapchat is a glimpse into the lifestyle of your company/local

business.

• It is unique to other platforms because it is personal and quite casual. Take a photo of you making coffee behind the scenes, or the shampoo you use to style someone’s hair, the way employees are working at their desk, what you do before and after opening hours, etc- The opportunities to let people peak into your everyday business operations and get to know & trust you better are endless.

(3) ’58% of college students would be likely to purchase a brand’s product or service if

they received a coupon on Snapchat’ • This specific survey done Sumpto shows you

that there’s huge opportunity out there for business owners… especially if they have a relatively young customer base.

• Another statistic from the survey found that 69% of college students said they would be more inclined to open a Snap from a brand and 67% of college students would most want to receive discounts or promotions from brands, on Snapchat. Think about the potential...

(4) It’s easy and quick to use• no fancy ‘Insta worthy’ shots required. Just

everyday stuff. How your business is really like. A couple of seconds and you’ve shared the meal you just prepared or the coffee or the hairstyle you made or…(again, the possibilities are endless depending on which type of business you are in).

(5) Snapchat is growing and growing

• it has picked up enormous popularity with millions more video views per day than only a year ago… it is expected to soon pass 200 million active daily users.

(6) It is basically guaranteed that your ’stories' will be seen

• Whenever you create a new story, that is, a compilation of your own images and videos that you add for your audience to see throughout the day, you can almost be guaranteed that most of them will look at it... Especially with the new update Snapchat has brought out where the stories autoplay through. Once one is finished, the next one starts straight away.

• You can’t compare this to platforms like Facebook (where sometimes not even 10% of your followers see your post) or Instagram where the feeds can be too cluttered.

(7) You can treat your audience on Snapchat as VIP customers…

• The fact that only they can see your story will give it a sense of exclusivity and you could offer them great deals, specials or promotions which will make them feel special (and perhaps buy from you more often as a result).

a good example of this is Pop cherry Fashion who

uses Snapchat in a really clever way to showcase

new products, how to style them, and give discounts

to their followers.

(8) Not much extra time required to incorporate Snapchat into your

everyday business life

• It is basically ’snap along as you go’ - you don’t need to take out 30 minutes per day to ’take care of your social media’ (plus your Snapchat account could be taken over by several employees to add variety to your stories and save you time)

(9)You can still be an early adopter of using Snapchat as a business.

• Snapchat is not mainstream for businesses yet, therefore it is still new and cool. Look at Instagram about 2-3 years ago. Hardly any business owner was on it, and now nearly everyone who has a Smartphone and many many businesses have an Instagram account. If you get onto Snapchat as a business now, you will be one of the early adopters to blow away your customers with your trendiness and make the most of this uncluttered free advertising space while you can!

If you want to know specific ways to implement Snapchat into your business,

download the FREE ‘6 ways to use Snapchat for your business’ infographic at

http://www.katharina-alf.com/free-stuff/