What is Drip Marketing?

Drip marketing is personalized communication sent out

based on user action (buying a book, completing a

purchase, signing up for a product free trial, subscribing to

blog etc.)or inaction (not completing the purchase, not

clicking an email, not using the app for a month etc.). The

simplest ones can be just time-bound as well. These user

actions/inactions are called triggers.

Target the right

audience

Each lead is unique – they

are individuals, with

opinions, preferences, likes

and dislikes. You cannot

ignore that when you

communicate with them.

Don’t try to sell a dog to a

cat

Why is Drip Marketing important?

Drip marketing achieves three goals:

Helping them buy

Improving customer experience

Increasing brand recall

Different types of Drip

Marketing Campaigns

1. Educational Drips

2. Offer Drips

3. Action-

completion Drips

4. Customer

Retention Drips

5. Cross-

selling/Up-selling Drips

6. Customer

Retention

Drips

7. Onboarding Drips

8.Upgradation Drips

9. Feedback Drips

Read the full post at the LeadSquared Blog

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