8 Ways to Grow Your Email List

8 Ways To Grow Your Email List

As a business professional, you already know the importance ofemail marketing and it ’s revenue-driving potential. Building anever-growing list of loyal email subscribers is key to any company’ssuccess. But where do you begin?

1) Dangle a carrot

…And make sure it’s enticing. Potential subscribers need a good reason to sign up for your email list. Trevor suggests giving away exclusive tools that your audience will find useful. For him, that means a free email course in Java programming. The promise of instantly receiving something valuable will hook your audience and undoubtedly increase your conversion.

2) Don’t shy away from pop-upsPlain and simple, pop-ups work. When Trevor added an e-mail sign-up lightbox to his homepage (one that incentivized opting-in) his conversation rate grew from 2% of all traffic, to 7%. But he didn’t stop there. After adding in another exit intent pop-up, Trevor watched 10% of all traffic opt-in to his free email course, and thus enter the sales funnel.

The lesson here: consider using pop-ups at different landing points throughout your site. You don’t want your pop-ups to feel overwhelming, but it’s important to capitalize on the UX opportunities that have the potential to persuade your visitors.

https://MyCrowd.Com/8-ways-to-grow-your-email-list/

https://mycrowd.com/8-ways-to-grow-your-email-list/

3) Create an engaging auto-response series

The hard part’s not over yet. Once you’ve obtained an email address, your new challenge will be keeping subscribers interested in your product. With a high-quality autoresponderseries, you can do just that. By delivering content that is well-branded, straightforward, and chock full of solutions for your customer, you can continue to optimize your engagement rates.



4) Run tests

So you’ve added a pop-up to your homepage, and now your conversion rate is booming. Great — but don’t stop there. Never be satisfied with your current conversion rates. Run split tests with your pop-ups to capitalize on what works, and improve upon what doesn’t. Try out different copy and design to see what resonates best with your audience — you might just be surprised at what you find.



5) Be direct

When a prospective customer lands on your homepage, it’s your job to funnel them toward a specific action. Don’t confuse them with too many choices. If your goal is to gain an email subscriber, don’t try to make a sale, too.

By offering his visitors only one call-to-action (signing up for a free email course) Page watched his conversion rate increase by nearly 25%. Keep your pages focused, you can’t do everything at once, nor should you try to.



6) Integrate social sharing

If you’re producing quality, expert content, people will want to share it. Social sharing within email is becoming very popular, and is highly effective in growing your audience, reaching your demographics, and positioning your product as an expert resource. Most email management platforms already have share buttons for Facebook, Twitter, Google+, Pinterest, and LinkedIn built in and ready to utilize.



7) Build and foster a relationship

Growing an email list is only one part of the email marketing equation. From the moment you capture your first email address, you must continue to build and foster a relationship with the person on the other end. Learn to think like your customers and make a commitment to provide them with exceptional tools, content, and solutions every time you hit send.



8) Pay attention to the details, remove room for error

The moment you hit send, you are putting your brand front and center to the masses. Unfortunately this can also place you front and center for criticism. If your list sees errors or poor spelling, you are going to lose their trust fast! Literally there is nothing worse than sending out a broken link, only to see the metrics you lost in click throughs because the link did not work. A good way to correct this is through a tool like MyCrowd’s Email QA. Taking a small extra step ensures the investment you made in building your list is not jeopardized.


https://mycrowd.com/email/


So, there you have it. Use these methods to build anemail list from scratch, or grow your current base. Bydelivering exceptional content and engaging youraudience, you’ll gain a loyal following and will reapthe benefits of a successful email marketing program.



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8 Ways to Grow Your Email List