8 Ways That Successful Attorneys Get Clients Online

Larry Bodine and John FisherAttorneys and MarketersThe Mastermind Experience

1. Target 75 million potential clients

April 2016: the Millennial generation overtook the Baby Boomers as the largest generation in history.

This changes everything

BoomersPrintRadioTVPopup AdsDirect MailNewspaperYellow Pages

MillennialsOnlinePodcastsNetflixShareable contentContent marketingFacebookGoogle reviews

See “How Law Firms Can Successfully Market To The Millennials” at https://goo.gl/Uc8zDA

Target 75 million potential clients

Work and play on cell phones.

All over Facebook, Instagram, Twitter, Snapchat.

Expect businesses to give back, not just make a profit.

Tell stories with pictures.

Digital Natives

Social Media

Socially Conscious

Visually oriented

Your next client will visit on a cell phone

68% of digital media time now spent on mobile devices

Mobile 57%

Desktop32%

Tablet11%

Share of digital time spent

Comscore Global Media Report, July 2016

Not this…

Mobile website first

2. Social Media Marketing

54% of consumers said they’d be likely to hire a lawyer with an active social media presence Among Millennials only, 72% would

Thomson Reuters, “From Novelty to Necessity”

Facebook is by far the most effective social medium

3. Eye candy to overcome short attention spans.

Google “Pinterest Personal Injury”

60% of Millennials prefer to watch a company video than read a newsletter -- Animoto blog

https://youtu.be/2LKSFBlfOKA

4. Get people to share your contentBrand ambassadors

SharingLikingPinningTweetingSnapping,ForwardingCommenting

MastermindExperience.com

Bike Helmet Giveaway and Safety Event

Sinas Dramis personal injury law firm, Grand Rapids, Michiganhttp://lidsforkidsmi.org

MastermindExperience.com

5. Adapt to Google's artificial intelligence

Link building and other link schemes.Keyword stuffing.URL scamming.Thin content.

MastermindExperience.com

Google's artificial intelligence

What works now Mobile friendly.Timely material.Localized information. In-depth articles.

“When Law Firm Marketing Confronts Artificial Intelligence” https://goo.gl/etC0Ws

6. PPC & SEO vs. Thought Leadership

MastermindExperience.com

PPC = Advertising

Content Marketing = Thought Leadership

“Why Law Firm SEO & Content Marketing Aren’t That Different”https://goo.gl/WF0PFz

MastermindExperience.com

7. Make the most of online reviews.

8. The magic of giving things away for free.

Cincinnati personal injury attorney Anthony Castelli

8. The magic of giving things away for free.

Bellevue, WA, personal injury attorney Dax Jones

MastermindExperience.com

Thursday, October 6, 2016 at the Hotel Sofitel on the Magnificent Mile in Chicago18 LawyersYour biggest marketing or management obstacleConstructive advice from participantsPersonal attention from John Fisher & me

MastermindExperience.com

MastermindExperience.com

MastermindExperience.com