How brands can use all elements of the 8ps of service marketing to create an e-commerce competitive advantage, ruling the market in their industry online.
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1. 8 Ps of Marketing The Secret Mix for E-commerce Competitive
Advantage Inverse Design Experience the Difference...
2. The Marketing Mix Strategy is a tool that helps
organizations meet long-term objectives and gain a competitive
advantage Inverse Design Experience the Difference
3. Actually, the marketing mix is one component of two that
make up the marketing strategy. Target market selection is the
other component. The formula looks like this: Yet, the marketing
mix in itself can indeed be considered a strategy, as Inverse
Design Experience the Difference
4. Many neglect to include marketing mix as a component of
their marketing strategy as odd as that may seem. This has
transformed use of the marketing mix into a powerful strategy
especially when its something the competition has neglected to do,
or is already doing Inverse Design Experience the Difference
5. For example, a commonly used approach to marketing that
leaves out marketing mix generally goes something like this: 1.
Have some sort of an idea about how to make some profits. 2. Maybe
Set a few goals, Like X amount of profits or X number of
customers/sales. 3. Carry out some promotional tactics, such as
place an ad, write a blog, tweet, etc. and HOPE for results Hmmnow
WHY isnt THAT effective?
6. 1. Find a product to promote. 1. Do a bit of research,
(mainly keyword research). 2. Start blogging, placing ads, and
nagging people on social media. Its a problem that heavily plagues
the internet marketing community especially. Too often do those
seeking to make money online follow such a flimsy approach. Even
stranger is that many well-established bricks and mortar small
business owners take a similar approach to marketing when seeing to
build a profitable online presence Internet Marketing Strategy 101:
10%/F-
7. Large corporations are more likely to take a more educated
approach, as the marketing mix is Not every person seeking to
establish an online business presence has taken these courses, or
actually apply what they learned in these courses, or even
graduated college at all. but That doesnt make the marketing mix
principle any less valid, helpful, relevant, and/or effective. It
just means Implementing the Marketing mix Strategy Could Instantly
Give your business a Competitive Edge. Inverse Design
8. Therefore, the marketing mix strategy is a strategy indeed.
Strategy: a. The science and art of using all the forces of a
nation [or business] to execute approved plans as effectively as
possible during peace or war [i.e. always]. The American Heritage
Dictionary (2000). Q: Is your business at peace, or at war? Inverse
Design Experience the Difference
9. One of the most common debates over the marketing mix isnt
whether or not its a strategy, but what the mix should consist of.
4 Ps, 5 Ps 7 Ps, 8 Ps, 9Ps, 4 Es, 4Cs, 4Ss, ?? A through Z, 4-44
Can it get any more confusing?
10. Especially when conducting business online, the 8 Ps of
service marketing is the best one to go by, even though there is
such as thing as a web marketing mix (WMM). Although originally
intended just for services businesses without regard to the
internet, the 8 Ps can help bring your business a competitive
advantage online, whether you offer services, tangible goods, or
intangible goods Inverse Design Experience the Difference
11. Introduced by Christopher Lovelock and Jochen Wirtz in
Services Marketing: People, Technology, and Strategy (2007), the 8
P service marketing mix is as follows: 1. Product * 2. Price* 3.
Promotion* 4. Place* 5. People 6.Process 7. Productivity (or
performance) 8. Physical Evidence ( or philosophy) * An element of
the original 4 Ps.
12. When it comes to customer service, social media has raised
the bar, making superior service the prerequisite of true and
lasting business success, and making the 8 Ps of services marketing
relevant to all types of businesses online. No online business can
afford to ignore social media and the effect its had on consumer
expectations. Inverse Design Experience the Difference
13. So, just how can the 8 Ps of service marketing be applied
to online business in order to foster growth and overall
success?... Inverse Design Experience the Difference
14. 1. Product The Product must Satisfy Consumer Demands
Inverse Design Experience the Difference... Online: The internet
provides consumers with greater ease of access to a wider range of
options. Customization and uniqueness is the name of the game.
15. 2. Price How much a consumer must pay for the product
affects Demand, sales volume, and profit margins Inverse Design
Experience the Difference... Online: Lowest Price wars run rampant
in many industries, often making it even tougher to compete on the
internet than in the traditional marketplace. If at all possible,
businesses that would avoid these hassles must stand apart through
providing superior quality and value.
16. 3. Promotion Increasing brand awareness and loyalty while
generating sales Inverse Design Experience the Difference...
Online: Promotion can be done at a lower cost. It becomes easier
for consumers to assist in the promotion of a brand, and brand
uniqueness is especially important. Heavy emphasis must be placed
on social media marketing.
17. 4. Place How and where the product is made available to
potential consumers Inverse Design Experience the Difference...
Online: A focus must be placed on website user experience, and
search engine visibility, meanwhile seeking to connect with
potential customers where and when theyll be more likely to
buy.
18. 5. People The attitude, passion, level of knowledge, and
experience of the professional or team Inverse Design Experience
the Difference... Online: Consumers have higher expectations for
response times and customer service. Current and potential
customers connect with business owners and team members on a more
intimate level through social media. Even for business offering
only goods, fostering relationships with the target market is
paramount.
19. 6. Process The procedure followed for producing and
delivering the product Inverse Design Experience the Difference...
Online: Innovative digital solutions help business streamline
operations and boost efficiency, often resulting in faster, better
service, and higher product quality. Online consumers are less
patient in waiting for product delivery.
20. 7. Performance the Competitiveness of the product and
whether financial goals are being met Inverse Design Experience the
Difference... Online: Sales productivity is enhanced through the
expansion of sales enablement. This means, for example, attracting
potential customers through useful, engaging, relevant content a
prerequisite to exceptional SEO.
21. 8. Philosophy The companys position within its industry and
how it stands apart from its competitors Inverse Design Experience
the Difference... Online: Developing a strong brand identity
through social media is vital. The company must have a distinctive
brand personality to which the target market can befriend and
relate.
22. Call Now 1-877-518-1669 [email protected] 1918
BOUL.SAINT-REGIS DORVAL, QC, H9P 1H6 Canada Want to Read MORE
Insightful Content? Check out http://inversedesign.com/blog Inverse
Design Experience the Difference
23. Thank You References Lovelock, C. and Wirtz, J. (2007).
Services Marketing: People, Technology, and Strategy, 6th ed.,
Pearson Prentice Hall., New Jersey. Strategy. 2014 in
AHDictionary.com. Retrieved August 8, 2014, from
https://www.ahdictionary.com/word/search.html?q=strategy&submit.x=31&submit.y=16
Inverse Design Experience the Difference