8 ‘Pokémon Go’ Lessons for Marketers – The art of making money out of it!

Pokémon Go App Vs Social Media Apps

It’s clear that average active Pokémon Go users surpasses other social media apps

Pokémon Go App usage

Think!!! This is where the brand opportunity lies in….

Pokémon Go – The Next Marketing Tool

What role does it play in major brand marketing?

Walk around & explore the real life

“lure module” hunts Pokémon characters at Pokéstops

Tempts nearby players via tracking & geo tagging

Access to personal data - emails, contacts, photo documents

Pokémon Go – Apply the Business Sense!

Open air

game on-the-

go

Feel virtual

elements in real world

Data mining

Lure infoot

traffic courts more

players

It’s addicting,

it’s engaging

and it’s sure

fun!!! A millenni

al nostalgia that

appeals

 The app for both-

Android and iOS

for larger

audience

 Go Social,

connect &

interact with

strangers

Pokémon Go – The BIG Profit Model!

Does your shop have a Pokémon stop?

Local landmark

s

Grab points

Increase in-store traffic!

Pokémon Go – 8 Lessons to learn!

Lesson 1: Don’t create content blindly; create content that fits with real-life interaction Lesson 2: You don’t have to lock yourself to your TV or desktop, interact with new gamers to increase brand awareness at real world locations at your store stopLesson 3: It’s all about timing to woo your target demographics. Launch your promotions, offers based on geo specific location at the right timing exactly when they are willing to spend their personal times. Lesson 4: Run special promotions, offers, events & discounts for anyone who catches a Pokémon at the stop and tweets it

Pokémon Go – 8 Lessons to learn!

Lesson 5: Increase foot traffic by luring them with virtual Poké balls

Lesson 6: For lure-enabled Pokéstops, drop a lure, bump with other local trainers. This is the time to post on social media by setting up a pop-up stand. Lesson 7: Convert Pokémon Go players to paying customers engaging them with your offers & prizes who “checks-in” at your local store Lesson 8: Socialize with players and strangers getting into the bonding moment. Stop for a moment as you connect with other players to share trade tips & anecdotes

Pokémon Go – How this Business “foot traffic” earning revenues for brands?

Global Positioning

System (GPS)

Word-of-mouth marketing

Human hunt for Pokémon treasure speaks of one nice catch

“Being at the Right Place at the Right Time”

PokémonStops

Gotta catch

‘em all!

Pokémon Go – How this business “foot traffic” earning revenues for brands?

L’inizio Pizza Bar

L’inizio Pizza Bar of New York recently reported to skyrocket their sales by 75% by simply activating “lure module” feature that attracts Pokémon characters to the store, spending just $10 for dozen Pokémon characters! This has not only enticed players to far-flung location but has also soared sales as customers’ streams through the bar for more Poké balls!

 Huge Atlanta's Café

Located in between two Pokéstops, the café is getting huge in-store traffic bumps by dropping “ lure modules" around the stops that attracted huge Pokémon spawns. Each module costs as much as $1 for 30 minutes.

Pokémon Go – How this Business “foot traffic” earning revenues for brands? Believe it or not. Pokémon Go is a business game changer!

Pokémon Go – The key Takeaways! The excitement is all set to three important things that marketers can’t ignore-

Nostalgic Mystery hunt

Crowd interaction

What’s your take on it?

So now you know, how Pokémon Go could be an asset for modern

marketers in getting new businesses?

Well, there’s no shortcut to overnight success. But…

To capitalize on this potential marketing goldmine , all you need is new innovative tools to draw Pokémon and Players to

your business!!

To know about more stories on Pokemon Go marketing tactics, please visit my blog Subhakar Rao Surapaneni marketing insight