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8 Content Marketing
Tips and Tricks
Presented by Amanda Bell
UCSD Content Marketing – Spring 2016
Tip
#1:
Know
Your
Au
dien
ceWhen delivering your content, find out
who your audience is and tailor the
content accordingly. Seth Meyers
ensures audience laughter by getting
to know his audience before the show
begins.
Tip
#2:
Don’
t For
get t
o Pr
omot
e Yo
ur C
onte
nt
You can’t rely on your customers to
find your content on their own. Utilize
all your outlet channels so that you
make sure your content reaches the
eyes and ears of your audience.
Tip
#3:
Mark
etin
g Co
nten
t Ne
eds S
pellc
heck
!!
Check your grammar and
spelling before your publish your
content. No copywriter on staff?
Check out Grammarly. Grammarly will process your
content and highlight the mistakes.
Tip
#4:
Visu
al C
onte
nt
Mark
etin
g is
Powe
rful“A picture is worth a thousand
words.” Visual imagery is powerful
content marketing. If you want to
reach your audience, make it
visually attractive. According to
studies, the brain processes images
60,000 times faster than it does
text. Click here to review 37 visual
content marketing stats.
Visu
al C
onte
nt
Mark
etin
g is
Powe
rful
Tip
#5:
Anal
yze
Your
Au
dien
ce Tr
affic
Find out the content that is keeping
your customers engaged. Keep up
with their interests by using
powerful analytical tools such as
Google Analytics, Google Trends, and
Facebook Ad Insight. With all the
insight gathered from these
analytical tools, you can ensure your
content is of interest to your
audience.
Tip
#6:
Crea
te a
Cat
chy
Head
lineThe first thing an online user sees
in the search page are the
headlines. Come up with a couple
of headline options and perform
A/B Testing to see what grasps
the attention of your audience.
Tip #7: Content Marketing Requires
Customer EngagementOne of the biggest ways your gain
customer trust is by being
responsive. Example: Trip AdvisorWhen a guest posts a bad review on
a hotel, it is important for the hotel
to respond to the comment because
it shows that they care about their
business and guest experience.
Maintain your trust with your
customers by staying engaged!
Tip
#8:
Whe
n in
Dou
bt,
Use
the
Cont
ent
Mark
etin
g 4-
1-1
Utilize the 4-1-1 model to help
generate some content ideas:
“For every one self-serving tweet [or
post], you should retweet one
relevant tweet and most importantly
share four pieces of relevant content
written by others.”
Conclusion
So there you have it – a list
of the many things to
consider when creating
content and delivering it to
your audience.
Share some of your
content marketing tips and
tricks on this blog post.