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7 Ways ….
Bay to Ocean 2017
…to raise your author platform through Social Media
…what you do in addition to writing to cultivate readership.
Think about how you got the readers you have.
Think about how you started following other authors
BTO 2017
Author Platform IS
Christina Katz, Get Known Before the Book Deal
Building your
• Listing your credentials• Providing your bio• Posting your resume• Directly selling your book or work• Nagging people to pay attention to you
BTO 2017
Author Platform is NOT
Christina Katz, Get Known Before the Book Deal
Building your
BTO 2017
“Author Platform grows out of you body of work”
~Jane Friedman – BTO October event
Raising your platform = raising your brand visibility
BTO 2017
Platform = Visibility
BTO 2017
Who is looking at you?
• Check out authors who are like you on Goodreads and Amazon
• Are there common threads of interest?
• What kinds of questions are readers asking them – or about them
• Are there parallel themes?
BTO 2017
Who is like you?
Amazon.com Author Pages
BTO 2017
Goodreads Author pages
BTO 2017
What do your readers associate with you?
Thriller, Children, Style, Romance, History, Humor, Hunting, Gardening, Family, Vacations, Fishing,
Authority, Niche
BTO 2017
Fiction Writers• Human theme – family,
redemption, abuse, survival
• Time Period
• History
• Location
• Something you researched
Find an interest related to your content
BTO 2017
Building AudienceNurture
Reward
Refer, Recommend
BTO 2017
Build a Community
Find niche conversations and build
BTO 2017
Success …
Advertise, crow, brag, beg, sell
BTO 2017
Failure …
• Articles• Video• Events • Speaking engagements• White papers• Free reports• Printed guides• Webinars
• Sponsorships• Press Coverage• Podcasts• Workshops / Seminars• Partnering• Newsletters
BTO 2017
Methods
Social Media
BTO 2017
7 Ways
1. Facebook – profile, groups, Facebook Live2. E-Newsletter3. Instagram4. Wattpad / Blogging5. Video6. Academia.edu7. Podcasting
BTO 2017
7 Ways to use Social Media
• Your Profile – daily post with theme• Being interactive• Keep a balance on content (political, controversial, cats)• Facebook Groups – build community• Facebook Live - storytelling• Facebook Pages - promote
BTO 2017
• Keep it short and simple• Exclusive content• Share inks of interest• Use e-mail client• Have set format• Monthly is good – be consistent
BTO 2017
E-newsletter
• Search and use hashtags• Complete your “Story”• Consider a series• Run a contest• Team up with other writers
BTO 2017
• Serial Content• Consumable content• Linked into e-Newsletter and Facebook
BTO 2017
Wattpad - Blogs
• Storytelling• Events• Interviews• Verbal blogging• Short – 2 minutes is ideal
BTO 2017
Video
• Upload papers• Research and discuss• Network
BTO 2017
Academia.edu
• Use Skype• Interview guests• Unique audience •
BTO 2017
Podcasting
• Keep all of work / platform engagements under the same name / brand• Develop niches and sub-niches• Watch others• Develop and leverage partnerships• Questions = areas of interest
BTO 2017
Tips…
1. Take inventory of your current digital assets2. Develop your platform focus(es)3. Choose 2 or 3 methods for raising your platform4. Leverage partnerships5. Have fun, enjoy your community
BTO 2017
What now?
BTO - 2017
301.648.2010
Where’s Mindie?
Travelhag.comThinplacestour.com
Chesapeakeghosts.com