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Personal BrandingWhy It’s Critical To Your
Success
Scott Gombar | An Inbound Marketing Agencywww.scottgombar.com | 203.806.0736
[email protected] | @scottgombar
What is Personal Branding?
Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging.
Trivia:Who is the most recognized personal brand?
?
What’s In A Personal Brand?Think About It
Charles Schwab or E-Trade? Frank Pepe or Pizza Hut? Who is Steve Jobs? Who is Tim Cook? Individual or Big Corporation?
7 Steps The 7 Be’s
Be Unique Be Yourself Be Personable Be Honest Be the Expert Be Aware Be Consistent
Step OneBe Unique
Don’t Imitate Others Be Memorable No Tall Tales
Write down 5 things that make you different.
Tip: No Sugar Coating (but no swearing)
Step TwoBe Yourself
It’s hard work being yourself so why try to be someone else
Once it’s discovered you’re not who you say you are all credibility is lost
Being an introvert is OK..it’s you. What are some of your qualities?
You Win Some You Lose Some!
Step ThreeBe Personable
Be Approachable Avoid Folded Arms, Smart Phone
Surfing, Nose in a Book Learn People’s names Use People’s names Use a CRM
Remember People’s Birthday, Children, Job Title..etc.
Step FourBe Honest
Honesty is the best policy! You cannot be all things to all people Your Parents were right!
Step FiveBe the Expert
Tell Us What You Do Why Would We Hire You? Answer Questions & Help People Do Some Pro Bono Work Listen on Social Media Volunteer for Projects at Work Help a Charitable Organization
Step SixBe Aware
Always Listen Google Your Name Survey Your Clients Ask for Feedback
The quieter you become, the more you hear.
Step SevenBe Consistent
No One Likes Inconsistency Don’t Try To be the Jack of All Trades Don’t Change Titles As Often As You Change
Your Clothes Keep Promises
People Want to do Business with
People They Know, Like & Trust
Questions and Answers
Trivia:Who is the most recognized personal brand?
?
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