Author Janine El Hinnawy

7 Reasons Why Content Marketing Is Important digitalbloggers.com /business/7-reasons-why-content-marketing-is-important

Dec 19, 2016 5 views

Written by Janine El Hinnawy

Articles written:27

Joined:17 November 2016

Niche:Health and Fitness Home Based Business Self Improvement

7 Reasons Why Content Marketing Is Important - What Forms Of Content Can You Share?

Customers are less likely to respond to campaign-bait because they are well informed, smarter, more connected andmore influenced and influential socially. In today's world, it's the job of the marketing to create valuable content thatthe people actually want.

It's the job of the marketing to realize, what challenges their target market has to overcome in order to achieve theirgoals. We must create content that inspires, educates and engages leads to learning more about your products andservices and to share it socially.

If we are able to do that, then we will gain the trust of the people and that is what will create a high-quality customerout of a lead.

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7 Reasons Why Content Marketing Is Important

Generate quality leads for less money

Increase Brand awareness

Fuel for SEO (Search Engine Optimization)

Help to generate social media shares

Shape brand preferences and influence future buying decisions

The customer is in the driver seat and has full control

Positions your company as an expert in your niche

What Forms Of Content Can Your Share?

There is a huge variety on what kind of form your content could take. Here is a list of the most important ones.

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When creating new content, always keep in mind who are you trying to reach. Ask yourself what are the challengesmy leads need to overcome and how can I help them?

But even when adding new valuable content to your portfolio, you still need to put a strong call to action. This mightbe something like to subscribe to your blog, leave a comment, sign up for a free trial or share it on social media.

Regardless of what call to action you make, it must stand out and define clearly what you want your leads to doing.You need to create a sense of urgency and the message has to be in a prominent area.

Wishing you inner peace, happiness and success at the highest level

Janine El Hinnawy

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