QUESTIONSTO ASK A

Eve Grey | Associate Producer + Social Media Expert

● Owner of Eve Grey Productions● Professional Blogger● Social Media Expert● Television Producer | USM Media● Fun Fact:

○ Mary Kate + Ashley Olsen Stunt Double

John D Saunders | Lead Digital Strategist

● Founder of 5Four Digital● Google Adwords | Analytics Certified● Lead Strategist @ mph club● Fun Fact:

○ Tech Geek | Game of Thrones Fan

● Business Plan● Allocate a Budget for Marketing● Marketing Calendar● Find Reputable Professionals

○ Referrals○ Campaign Results○ Trusted Individuals on LinkedIn

Questions to Ask a Marketing Jedi

Where Do I Begin?

● Ask specific campaign questions○ What social media platforms were used?○ How did you track conversions?○ Solve problem? Gained leads?

● Realistic Timeframe for Results

Questions to Ask a Marketing Jedi

What’s Your Definition of a Successful Campaign?

● Tools○ Facebook Insights○ Custom Audiences○ Google Analytics○ Goal Conversions

Questions to Ask a Marketing Jedi

How Will You Measure Success?

● Tailored Specifically For Every Business○ “One Size Does Not Fit All”

● How Well Does Your Marketing Professional Know Your Business?

Questions to Ask a Marketing Jedi

What Marketing Platforms are Best for My Business?

● Analyzing Competition○ Where did they go wrong?○ What opportunities did they miss?

Questions to Ask a Marketing Jedi

How Will Your Efforts Differentiate My Business From Competitors?

● Provide Successful Campaigns○ Park Ave BMW○ mph club®○ Arraes Miami○ “Disco Juan” | Chill the Giant

● Provide “Not-So” Successful Campaigns● Provide Analytical Data

Questions to Ask a Marketing Jedi

Can You Provide Campaign Examples?

● What Makes a Good Video?● YouTube Powerful Tool

○ Pre-Roll○ YouTube SEO

● Realistic Budgets

Questions to Ask a Marketing Jedi

Is Video Marketing Right For Me?

Questions ?

Thank You.