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#thinkppc&HOSTED BY:
CRUCIAL BING ADS UPDATES YOU NEED TO KNOW ABOUT IN 20167
#thinkppc
Presenters
• John Gagnon– Bing Ads Evangelist
– @jmgagnon
• Matt Umbro– Senior Account Manager, Community at
Hanapin Marketing
– Blogger on PPC Hero
– @Matt_Umbro
#thinkppc
Join the conversation
• Include the hashtag #thinkppc in your Twitter tweets.
Or use the webinar question box to send us questions.
#thinkppc
Live Poll Question #1
How long have you been in PPC?#thinkppc
A. Less than 1 yearB. 1-3 yearsC. 3-5 yearsD. 5+ years
#thinkppc
Live Poll Question #2
How do you manage your accounts?#thinkppc
A. I’m part of an in-house PPC team.B. I do all the marketing myself.C. I work for an agency.D. I’m a consultant.
#thinkppc
Windows 10
6
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Personal Assistants
Siri Cortana Google Now
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Growth in Question Phrases Year over Year
Source: Search Engine Watch, Jason Tabeling, How Will Voice Search Impact A Search Marketer’s World? December 2014
Data from:
#thinkppc
Windows 10
#thinkppc
Search from Windows 10 taskbar
Search here
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Drives search to Bing
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AOL Partnership: Jan 1st 2016
43M unique searchers
240M monthly searches
#thinkppc
Extra volume without extra work
AOL is already included in search network settings.
Pro Tip: Add 5-6% more Bing Ads budget
#thinkppc
Extra volume without extra work
Pro Tip: Pull Publisher website report
#thinkppc
Similar audience to Bing Ads
#thinkppc
Ads as you’d expect to see them
Long Ad Titles
Merchant Ratings Bolding
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UET/Remarketing
Navigate to “Conversion Tracking” > “UET Tags”
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UET/Remarketing
#thinkppc
UET/Remarketing
#thinkppc
UET/Remarketing
Navigate to “Conversion Tracking” > “Conversion Goals”
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UET/Remarketing
#thinkppc
UET/Remarketing
Navigate to “Shared Library” > “View Audiences”
#thinkppc
UET/Remarketing
#thinkppc
UET/RemarketingNavigate to “Audiences” tab to adjust bids and targeting settings
#thinkppc
NEW! Keyword PlannerNavigate to “Tools” and “Keyword Planner”
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Aware of Account Performance
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NEW! Competitive Insights
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Interactive performance estimates for proposals
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Drill down to get estimates by geo
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Ad Extensions
Image Extensions
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Ad Extensions
Image Extensions
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Ad Extensions
Currently in beta…
• Action Link Extensions• Callout Extensions• Form Extensions• Review Extensions
#thinkppc
Native Ads
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Recap of recent updates
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Sneak peek of what’s next
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Go to: bingads.uservoice.com
#thinkppc
PPC Retainers
Need some assistance for your PPC? We offer on-going and one-time retainers.
Learn More:
http://www.hanapinmarketing.com/ppc-retainers/
#thinkppc$400 Off Registration Through Sunday Jan. 31!
• 55+ Expert Speakers• 44 All-PPC Sessions• 10 Unique Networking
Opportunities• 1 Incredible Experience
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Live Q&A Time!
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Thank you for attending our webinar! #thinkppc
• Contact us Directly:
» Hanapin Feedback: [email protected]
