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BEST PRACTICES
7 B 2 B W E B S I T E
T O E N H A N C E Y O U RO N L I N E P R E S E N C E
80% of companies implementing
B2B e-commerce believe that their
customer expectations have
changed due to B2C practices.
F R O S T & S U L L I V A N
Put each customer at the center of their digital experienceand deliver the cross-device, personalization experiencethat engages buyers, delivers increased conversion andcreates long-term, loyal relationships
T A K E AW A Y :
Home Page
"52% of B2B buyers
say they expect half
of their purchases to
be made online by
2018" -The Future of Commerce
T A K E AW A Y :Welcome back customers.Personalize based on past shopperbehavior and user segment. Showtrending or most popular itemsbased on engagement by sitevisitors
Dynamic Offers &Recomendations
Recently Viewed
T A K E AW A Y :Show trending or most popularitems based on engagement bysite visitors. Allow visitors topick up where they left off;share wisdom of othercustomers
"Customers now expect
all companies to deliver
products and services
quickly, with a seamless
experience comparable
to Amazon or Apple"-McKinsey on Business Technology
Alternatives
Dynamic Promotions
T A K E AW A Y :Showcase the best contentbased on what your know aboutthe buyers preferences. This caninclude dynamicallyrecommended products, links,content and offers displayed inreal time throughout the siteexperience
"Nearly 3/4 of online
consumers get frustrated
with websites when
content (e.g. offers, ads,
promotions) appears that
has nothing to do with
their interests"-Janrain & Harris Interactive
Batch-&-Blast email days areover; stand out in crowdedinboxes by offering personalizedcontent and productrecommendations
"Personalized emails improve click-through
rates by an average of 14% & conversion rates
by 10%" -Aberdeen Group
Combine withAn Offer
T A K E AW A Y :"74% unsubscribe from
email lists because of
irrelevant content"-Forrester
"76% of B2B buyers listed
Enhanced Search as one
of their top three features,
with 48% of B2B sellers
citing enhanced search as
a top technology priority"
Your customers are searching, butare they finding relevancy on the1st page of search results? Improverelevancy and click through byunderstanding your customerscurrent intent and behavior. WithBaynote, augment results based onuser behavior and conversion KPIs
-Frost & Sullivan
Onsite Search
T A K E AW A Y :
Mobile
Unify the shopper’s experienceacross digital touch points. Show relevant products andoffers as users engage ondifferent devices
"60% of B2B marketers
consider mobile as a “crucial
enabler” and conduit of their
overall sales" -Salesforce
BaynoteZones
T A K E AW A Y :
Mobile Rec's
T A K E AW A Y :Customer data abounds for B2B Marketers, butvery little of this data is used in real-timeinteractions. The BaynoteONE CustomerExperience Profile (CXP) is an online customerdata hub purpose built to drive relevant,personalized experiences for new customers andbrand loyalists no matter how or when theychoose to interact
Use Customer Datato Personalize
-MarketingProfs
"Using data to inform decisions is at the center of
customer centricity. However, executives view the
flood of incoming data as part obstacle and part
opportunity, with 61% of CMOs admitting they
have a long way to go in using big data properly"
-Gallup Customer Engagement knowledge Center
T A K E AW A Y :The more you know, the more you should be able topersonalize the experience to drive higher engagement,conversion and lifetime value.
"A customer who is fully engaged
represents an average 23% premium in
terms of share of wallet, profitability,
revenue, and relationship growth
compared with the average customer"