6 Ways to MonitorYour Brand Online

CLICK THE TEXT ON THE SLIDESTO DOWNLOAD OUR FREE GUIDE

MONITORING YOURBRAND ACROSS THE WEB

DOWNLOAD

Understand the landscapeat a high level

This will allow you to see where most ofthe news about your brand is coming

from, directing you to what platforms youneed to monitor more closely.

1

Separate the signals fromthe noise

Your company must focus on whatconversations actually matter and

therefore which conversations need to bemonitored.

2

Identify gaps

Monitoring competition will allow you toidentify gaps and trends

3

Define actionable goals

Be clear what your goals are regardingyour online presence

4

Create internalbenchmarks

Select and focus on internal benchmarksthat are relevant to your goals

5

Choose the right tools Ensure the monitoring service fits your

needs and goals

6

Monitoring your brand online will leaveyour company in a better position to trackand shape the perceptions of your brandsand therefore, achieve your overall goals.

MONITORING YOURBRAND ACROSS THE WEB

DOWNLOAD

info@newswire.ca

www.newswire.ca

1­877­CNW­7890

@CNWGroup