6 Steps to Creating a Successful

Content MarketingCampaign

by Lisa W Boyle

www.paradigmshiftseo.com

The first step of any strategy is to define yourbusiness and marketing goals.

What results do you expect to achieve from yourcontent marketing efforts?

Knowing yours goals upfront will help shapeyour plan.

Define Your Goals1

Know Your Audience2Know who you’re writing for and why.

Unless your content is targeted toyour potential customer’s wants andneeds, they will never connect withyour brand and see your business as a

trusted resource.

Repurpose Your Content3

All successful campaigns leverage 2 or more types of content. repurpose a blog content bycreating an Infographic orPowerPoint presentation.

Promote Your Content4

promote your content by in order toattract new readers and potential

customers.

Need content promotion tips? Click here to read our full article: 6 Steps to Creating a Content

Marketing Campaign

Content Management System5It’s important to have aprocess to manage your

campaign especially if youhave a multiple memberson your marketing team.

There are several free andpaid tools available that

will help you manage yourcontent flow.

Need content content management tips? Click here to read our full article:

6 Steps to Creating a Content MarketingCampaign

Track Your Campaign6In order to know how

effective your contentmarketing is you have totrack your campaign. Allmarketing strategies are

essentially an experiment.You develop a plan, test

your strategy, analyze thedata, and then either scaleup or tweak your campaign

based on the results.

Keep in mind that content marketing is a long-term strategy. It takes time, consistency and

commitment to build your readership, communityand authority. However, the rewards of building

an unstoppable and growing business are wellworth the wait.

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www.paradigmshiftseo.com/blog