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If you're a marketer, pick up these 6 must-read marketing books from 2014. They cover writing, marketing strategy, and business leadership.
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MARKETINGBOOKS
Every marketer should read
6
{ }WRITING IS CRUCIALTO MODERN MARKETING
SUCCESS. These are the books to transform your writing.
EVERYBODY WRITES
EVERYBODY WRITES
Ann Handley's newest book is all aboutthe value of writing and empoweringthe writer in each of us.
by ann handley
Read it.
THE SENSE OF STYLE
THE SENSE OF STYLE
New York Times bestselling author Steven Pinker, askspivotal questions about how the modern languagelandscape is being shaped by social media and how tocreate powerful sentences in today's culture.
by steven pinker
Read it.
{ }LEADERSHIP.AND LEADERS.
Dive into the books that develop a strong sense of purpose.
It's crucial to both business success & personal careerdevelopment.
THE ALLIANCE
THE ALLIANCE
The Alliance is about how to build employee-employerrelationships that are mutually beneficial and spawnan alumni network that gives back to employees foryears.
by reid hoffman
Read it.
the INNOVATORS
THE INNOVATORS
Walter Isaacson dives into the mini-biographies ofthe people that transformed our digital world. TheInnovators highlights the creative leaps of faith,decisions, and teamwork that led to major success.
by walter isaacson
Read it.
{ }STRATEGY.MARKETING GAMEPLANS.
The books with tips, tricks, and tactics to a more
powerful, more consistent marketing department.
GUERRILLA MARKETINGin 30 DAYS
GUERRILLA MARKETING
The book says it can transform your marketing in30 days...we don't know if that's necessarilypossible...but we like the idea. This new editionfeatures businesses, tactics, and success storiesthat are sure to fuel your marketing.
by jay conrad levinson & al lautenslager
Read it.
FAIL BETTER
FAIL BETTER
You can't be successful 100% of the time. But you CAN learnfrom results 100% of the time.
Fail Better teaches readers how to create groundbreakingideas that push boundaries and status quo by assessing howmuch failure can be afforded. Then, to iterate on data andmetrics (failure or otherwise) to polish great ideas.
by anjali sastry & kara penn
Read it.
WHEW!THAT'S A LOT
of books.
happyreading
