6 Elements to Integrate for High-Impact Web Design

Traffic and website design, is there really any relationship between these two  important online

marketing activities?

If you said No, then you got it wrong!

How Design Helps

Website design can determines a lot about your site.

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It can determine…

It Can Determine…

The Quality of Visitors You Get!

• Offering a professional looking, simple to use site will offer a more positive experience for readers

• Information should not be competing on screen

It Can Determine…

How Long Readers Will Remain on Your Site!

• If people cannot find the information they need or if it is difficult to navigate, they won’t stick around to find

It Can Determine…

Where Your Website Will Rank on Search Engines!

• Search engines rank websites that offer a good user experience higher than those that don’t

• This in turn, influences how much traffic reaches your site

Looking at the above three points, you realize that website design is a crucial component that should be considered by anyone who is serious about online marketing.

Here are two examples on how design can affect the traffic on your website.

Navigation Links• Having navigation links is important as they help your

visitors to easily find the content they are looking for

• Navigation links make it easy for search engine bots to crawl your website, and hence categorize it correctly

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• With this, your website can appear high on search results for keywords that Google thinks you provide value for

Provide Great Content• Content drives the web and generates traffic

• Creating content that is helpful and that resonates well with your target audience is the first step towards establishing your brand online

• Popular types of content are blog posts, videos, eBooks, or podcasts

• Pro-Tip: Optimize your website for the type of content you plan of creating. This improves the user experience and boosts your SEO rating.

Avoid Flash Elements• While Flash animations may look good, the content can

inhibit search engines from reading your website content

• Google bots do not read Flash elements and it can be difficult to rank high on Search Engine Results Pages (SERPs).

• Pro-Tip: There are other animation alternatives that will help to make your site ‘findable’. An example is HTML 5 videos. They are search-engine friendly and more secure.

Code with On-page SEO• The website content should be formatted correctly with

Title, H1 and Meta tags.

• Any images or videos should be optimized with keyword-rich Alt tags.

• Interlinking website content is important to helping search engines find the website.

• When coding, bad SEO practices like keyword stuffing, hidden text, and methods of gaining search engine bots should be avoided.

Social Sharing• Social media has exploded and is one of the top

sources of referral traffic for websites

• Use social media to drive traffic to your website 

• Simply enable social sharing on your site

• You should have sharing buttons of the platforms where your ideal customers hang out

Share Content on Your Blog• Integrating a blog is easy and will not require major

design changes on your website.

• It gives you the opportunity to interact with your readers

• Educate them on your products or services

• By blogging consistently, you can establish your website to be a hub of resources in your industry

Understanding the relationship between design and how it relates to gaining traffic is important to creating

a high ranking website that will generate quality leads and improve your sales and profits.