ANNA ZUBAREV PRESENTS

PRESENTAT ION ABOUTGU IDED SEARCH FOR P IN TERES T

22 JULY 2015

A N N A Z U B A R E V . C O M

6 AWESOME WAYS TOOPT IM I Z E SEARCH ON

ANNA ZUBAREV PRESENTS

PRESENTAT ION ABOUTGU IDED SEARCH FOR P IN TERES T

22 JULY 2015

A N N A Z U B A R E V . C O M

P IN T ERES T I S POS I T I ON INGTHEMSE LVES AS

D I S COVERY ENG INE .

TAKE ADVANTAGE OFTHE I R TARGETED SEARCH .

ANNA ZUBAREV PRESENTS

PRESENTAT ION ABOUTGU IDED SEARCH FOR P IN TERES T

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A N N A Z U B A R E V . C O M

1. OPTIMIZE YOUR DESCRIPTIONSWITH KEYWORDS

1. Write Informative descriptions to your Pins, Profile and Boards.

2. Choose keywords for your targeted audience.

3. Create a unique “About Page” filled with keywords.

ANNA ZUBAREV PRESENTS

PRESENTAT ION ABOUTGU IDED SEARCH FOR P IN TERES T

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A N N A Z U B A R E V . C O M

2. USE A COMBINATION OF YOURBUSINESS NAME AND A KEYWORD(BRAND + KEYWORD)

1. It’s essential to set up your account on Pinterest to include your Full Nameand or Business Name and claim this in your username and URL in Pinterest.

2. If your company is quite new, it is best to add a keyword to your namewhich simply identifies your product line and the services you offer.

ANNA ZUBAREV PRESENTS

PRESENTAT ION ABOUTGU IDED SEARCH FOR P IN TERES T

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3. OPTIMIZE THE TITLE OF YOURBOARDS

Effective way to make your Pinterest profile attractive to Guided Search isby including keywords in your boards. As always, keywords can have agreat impact in your Pinterest rankings.

ANNA ZUBAREV PRESENTS

PRESENTAT ION ABOUTGU IDED SEARCH FOR P IN TERES T

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4. UTILIZE PINTEREST ANALYTICS

Pinterest Analytics provides you insights on how people look at pins on thewebsite. It can provide you with data for the types of pins that Pinners aremost likely to click, view or even like. From the data, you can actually have aclear definition on the most and most applicable keywords you can use foryour branding.

Note that you can only use analytics if you have a verified account onPinterest and Account that is Pinterest for Business.

ANNA ZUBAREV PRESENTS

PRESENTAT ION ABOUTGU IDED SEARCH FOR P IN TERES T

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A N N A Z U B A R E V . C O M

5. OPTIMIZE YOUR PIN-IT BUTTONSWITH KEYWORDS

Including keyword-optimized descriptions can be very beneficial to yourbusiness. Once Pinterest users pin your content, your description willautomatically appear along with the pins.

However, while pinning other's pins to your boards of interests, make sureto check for broken links, as they can sometimes be misleading or will notbenefit your optimization efforts.

ANNA ZUBAREV PRESENTS

PRESENTAT ION ABOUTGU IDED SEARCH FOR P IN TERES T

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A N N A Z U B A R E V . C O M

6. MAKE EVERYTHING ACCESSIBLETO SEARCH ENGINES

Remember that search isn’t limited just to Pinterest.

Your profile, including your boards and pins are indexed by Google and othersearch engines. To ensure that everything is accessible, make sure to modifyyour profile settings and put your Search Privacy option to “No”. Otherwise,it will be impossible for search engines to find you online.

PRESENTAT ION ABOUTGU IDED SEARCH FOR P IN TERES T A N N A Z U B A R E V . C O M

CLOSING THOUGHTS

Use these tips I have suggested here for a head onstart to take advantage of the Pinterest search engine.

Remember to share inspiring content, so pinners willalways be encouraged to interest with you.