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A simple, but effective method for developing a social media strategy.
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#5WH Social Media
Strategy (Simplified)THE WHO, WHAT, WHEN, WHERE, WHY & HOW OF
DEVELOPING A SUCCESSFUL SOCIAL MEDIA STRATEGY
@KevinGetch
Audience
Participation
Time
Who
@KevinGetch
WhatWhenWhereWhy&
How
#5WH
WHO?
WHO
AM
I?
WHO
IS MY
AUDIENCE?
My
Peeps!
Create an Ideal
Customer Profile
http://www.claritas.com/MyBestSegments/Default.jsp
WHAT?
LISTEN!
What are other
successful brands
doing?
Social Crawlytics
Set yourself apart as a thought
leader
BLOG
WHERE?
83
%Source: http://www.engauge.com/assets/pdf/Engauge-
Pinterest.pdf
Welcome to Facebook
WTF
1.23
billion
Source: http://www.pewinternet.org/2013/02/14/the-demographics-of-social-media-users-2012/
540
million
271
million
187
million
Spee
chtiv
ities.c
om
Ca
se S
tud
y
Speechtivities.com Case StudyDrove 1,718 new Page Likes at 0.12 cents per like and 1,867 total actions. Only spent $200.
Speechtivities.com Case StudyDrove 1,010 website visits at $0.30 cents per visit and 3,131 total clicks on the ad. Only spent $300.
+563 Email Sign ups
WHEN?
WHEN?
How about when your audience is online?
WHY?
HOW?
Tips for Getting
Started with
Social Media
Don’t be an egghead!
Protect Your
Brand
Find Your
Niche!
Social Media is
about People
How to Earn
Trust, Likeability
& Audience
”
“Social media is virtual
networking. Take the time to
build relationships just like you
would face to face.~ Laura Cummins
Read
this
Book
Build
credibility
by doing
things
offline and
putting
them
online.
Connect with People Offline &
Then Connect with them
Online… and Vice Versa.
Build
credibility
by doing
things
offline and
putting
them
online.
Social Media
isn’t just about
Social Media
Optimize All
The Things!
Facebook page and
Houzz profile ranking
on 1st page nationwide
TOOLS
Rapportive
Rafflecopter
Canva.com
Find the cross
section of
followers
smo.knowem.com
http://goo.gl/dAfLjy
Who
@KevinGetch
WhatWhenWhereWhy&
How
#5WH
It’s InevitableThat on your path to
success you’re going to...
You gotta get
right back up
and keep
dancing...
Don’t be afraid to be
different.
Make mistakes.
Stand Out.
You gotta be
unstoppable
Kevin Getch
Founder & Director of Digital Strategy
@KevinGetch
QUESTIONS?
