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5 Easy Steps to Creating a Successful
NATIVE ADVERTISING CAMPAIGN
of publishers reported the use ofnative advertising on their sites
of surveyed marketers planned to boosttheir brands through native ads81%
Native Ads will soon represent
4,57 Billions in 201740% of total social media adspending
SOME DATA
Define your ideal influencerSelect influencers by relevance,
context and engagement
Find the influencers by using social mediafiltering tools, like hashtags.
Or use Influencers search engines andcontact platforms such as Reachr.io.
Encourage Influencers to create customcontent with appropriate incentives,ranging from product discounts to
payment for great blogs.
IN 3 STEPS
.
Choose theright metrics
.For the theright content
HOW?
Consider indicators like domain authority, thenumber of fans on Facebook, ranking in Alexaand search ranking
1
2
HOW?
State your goals Clarify the nature of youraudience at the outset
Describe your business
Save time and use an Influencer Content Management platform. Above all, make sure bloggers that they should write blogs in their own
voice, not yours to connect perfectly with the audience.
DON'T REFER ONLY TO INFLUENCERS
Increase audience exposure evenmore with a well-crafted paidsearch strategy.
Spread the message
Use a contentrecommendationplatform (likeOutbrain)
Use smart amplificationstrategies, like introducing articlesthrough SlideShare and postingthem on smaller networks, likeQuora and Tumblr
Of course, Social Media
MESURE YOUR IMPACT
Analyse Editorial metrics (clicks, shares and total
subscriptions and links to yourblog...)
Use Business metrics, such asvisits, Cost per Click (CPC), leads,
Cost per Lead (CPL) and Return onInvestment (ROI)
Don't forget to track links!
SO...
1 2 3 4 5
Find the influencersof your industry
Calculate Valueand Pricing
Supervise ContentCreation
Amplify Exposure Measure Results
If you’re planning a native advertising campaign, we’d love to help!
Thank you
Upfluence Runway SF 1355 market street, San Francisco, CA, 94114,USA
www.upfluence.com Contact: Vivien Garnè[email protected]+33 970 447 443