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“Data-driven storytelling is poised to be the next big trend in content marketing.” October 2015.
“Data-enhanced storytelling is rapidly reshaping both content and advertising.” January, 2016.
Data Driven Stories• Engaging• Impactful visuals
• Evergreen resource• Attract higher links
SME Most Shared Content Last 6 Months
Content Marketing Institute
5 Core Data Driven Narratives
1. Trends.
2. Rank order or league tables.
3. Comparisons.
4. Relationships. Correlations and causation.
5. Surprising or counterintuitive data.
1. Trends
1. TrendsGoogle Indexed Pages (Trillions)
Posts Published Each Month on Wordpress
1. Trends
Twitter Fails To Grow Active Users
2. Comparisons
2. Comparisons
US Presidential Election
2. Comparisons
3. Rank Order Tables
3. Rank Order Tables
Content Marketing Example
3. Rank Order TablesTop Trigrams on Twitter & Facebook
4. Relationships
OPS -the percentage of time a player gets on base and the average number of bases a player reaches when they come to the plate
4. Relationships
4. Relationships
We found No Correlation between Total Shares and Referring Domain Links. Correlation was just:
0.021
5. Surprising Data
“America Imprisons More People Than Any Other Country”
5. Surprising Data
5 Core Data Driven Narratives
1. Trends.
2. Rank order or league tables.
3. Comparisons.
4. Relationships. Correlations and causation.
5. Surprising or counterintuitive data.
