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Presented by JOHN HAYDON5 Ways to Revive Your Email Newsletter
• Engage your supporters
• Understand your supporters
• Ask for action
• Raise money
The porpoise of your email newsletter
Presented by JOHN HAYDON
1. Make sure your subject line answers this one question
Presented by JOHN HAYDON5 Ways to Revive Your Email Newsletter
What’s in it for me?1. Make sure your subject line answers this one question
Presented by JOHN HAYDON5 Ways to Revive Your Email Newsletter
2. Pack your newsletter with value
Pack your newsletter with:
• Deeper stories about impact
• Appreciation for donor and volunteers
• Urgent news and action alerts
• Tactical and useful insights
Presented by JOHN HAYDON
3. Use this three letter word as much as possible
Presented by JOHN HAYDON5 Ways to Revive Your Email Newsletter
Use the word “you” as much as possible:
• Avoid “us” and “we”
• Keeps the focus on them
• Flattery is everything
3. Use this 3-letter word as much as possible
Presented by JOHN HAYDON5 Ways to Revive Your Email Newsletter
facebook.com/ads/create
4. Target subscribers with a Facebook ad that plays off your subject line
Don’t miss my webinar at
NonprofitMarketingGuide.com:
How to Grow Your Donor List
with Facebook & Instagram Ads
Presented by JOHN HAYDON5 Ways to Revive Your Email Newsletter
5. Show them a purple cow
Presented by JOHN HAYDON5 Ways to Revive Your Email Newsletter
Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA with clients all across America.
Author: Facebook Marketing for Dummies, 3rd and 4th Editions
Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, CauseCamp, Boys & Girls Club, Jewish Family Services, Sarasota Community Foundation, and more.
Clients include: Habitat for Humanity, Make-A-Wish, Boys & Girls Club, Jewish Family Services, Ronald McDonald House, Environmental Defense Fund, Boston Medical Center, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, and more.
Weekly training via Facebook Live: http://johnhaydon.com/hdcb
About John
