5 WAYS TO OPTIMIZE YOUR BLOG FOR MORE CONVERSIONS

HOW TO MAKE SURE NO ONE CONVERTS FROM YOUR BLOG

Roy Povarchik & Valerie Levin

Roy PovarchikContent Marketing & Growth roy@roypovarchik.com @roypovar

Why Are You Blogging?

Brand Awareness

Getting more leads

Getting more leads

2 Ways to get more conversions

Get more traffic

10%

100Visitors

1000Visitors

10Emails

100Emails

Get more conversions out

of your current traffic

100Visitors

100Visitors

30Emails

10Emails

30%

Focus on getting more conversions from your existing visitors

Easier than getting more traffic

Lower Customer Acquisition costs

Leverage on existing resources

Save time & Resources

MORE LEADS!

5 WAYS TO OPTIMIZE YOUR BLOG FOR MORE CONVERSIONS

(Free or under 10$ a month)

Optimize Blog Layout & Design

Go to your blog.

Is your design to cluttered and confusing?

1# Conversion problem is an over-cluttered blog design

You can easily improve conversions by cleaning up your design

Bad examples:

My blog!

Bad examples:

My blog!

Bad examples:

My blog!

Bad examples:

Buzzsumo

Bad examples:

Mailchimp

Bad examples:

Mailchimp

Good examples:

Kissmetrics

Good examples:

Buffer

Good examples:

Buffer

Good examples:

Buffer

Good examples:

Takipi

Understand what is your primary conversion goal and focus on getting more conversions to it

Create Conversion-Worthy Content

The quality of your content is the first touch point with your visitors.

If your content isn’t good enough, why would someone want more from

you?

Make sure you are producing amazing content

Choose the right topic

Great first paragraph & sub-headlines

High quality images

In-depth (detailed)

Research pact

Make sure it’s useful

Emphasize popular posts

Use Content Upgrades

Content upgrades are pieces of content that are complimentary to existing content

Checklist version of the post

Blog post in PDF

Extra information

Graphics

Link package

Audio version of the post

Swipe files

“wait, there’s more” technique

Don’t simply go and create tons of extra content

Create “content upgrades” only for your top performing content

http://www.buzzblogger.com/best-fiverr-gigs-of-2014/

Top 5 Fiverr gigs - for an email you can get top 20

http://okdork.com/2014/02/09/grow-blog-100000-visitors-less-year/?hvid=1ymnEP

How to Grow a Blog to 100,000 Visitors in Less than a Year

https://sumome.com/app/leads

Align your CTAs with the content you’re promoting

After I read about ice cream, i’m more likely to want to eat ice cream. It’s that simple.

I’m more likely to convert if I see a CTA that is related to what i’ve just read.

Adjust the CTA around the content your visitors just read

http://blog.hubspot.com/marketing/omni-channel-user-experience-examples

7 Inspiring Examples of Omni-Channel User Experiences

6 Ways to Create Product Descriptions That Destroy Saleshttps://blog.kissmetrics.com/descriptions-that-destroy-sales/

Choose 6 topic categories

Create a resource per category

Add related resource per post

You can also readjust your product’s pitch according to content

Ask For The Conversion Multiple Times

You have one goal in mind - get the conversion. Don’t hint. Don’t be shy.

Add Multiple CTAs in different places

Upper / Lower Bar

Pop up

Sidebar box

Roll up banner

Exit intent pop up

Bottom of the post

Incentive

Personal tone of voice

Social proof

Good design

Discount

Red and green work best

Thank you!

Roy PovarchikContent Marketing & Growth roy@roypovarchik.com @roypovar