Upload
effinamazing
View
72
Download
0
Embed Size (px)
Citation preview
1 Email segmentation by visitor type
We’ll Cover…
2 On-website advertising
3 Discount Psychology
4 A/B testing on product pages
5 Increase cart size
1 Keep it simple stupid
2 Monitor how people use your site
3 Create compelling and valid options
Takeaways
Dollar or Percentage Off
Buy one get one
Quantity Discounts
Rebates
Free Shipping
Main Discount Types
Quick, which is the biggest discount?
$200 off a $999 TV
A $35 pair of sunglasses, marked down from $50
Buy one shirt for $60, get the second for 50% off
Quick, which is the biggest discount?
$200 off a $999 TV
A $35 pair of sunglasses, marked down from $50
Buy one shirt for $60, get the second for 50% off
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1934762
Discounts Reduce Intent to Search
http://www.conversion-rate-experts.com/split-testing-software/
A/B Testing Tools
1 Pick a tool that works for you
2 Multi-variant test the winner
3 Test everything you can
Takeaways
http://www.plosone.org/article/info%3Adoi%2F10.1371%2Fjournal.pone.0046362#abstract0
Don’t Sell One Item
1 Offer similar items as upsells
2 Free shipping for 2+ item carts
3 Offer gifts for spending more
Takeaways
5 Ways to Increase Revenue during the Holidays
1 Use advanced segmenting
2 Test all conversion points
3 Upsell on every item
TAKEAWAYS