5 Ways to Get Your Content Noticed

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Strategies to Amplify Your Content

Text of 5 Ways to Get Your Content Noticed

  • 1. 5 Ways to Get Your Content Noticed Strategies to Amplify Your Content
  • 2. 1. Track Everything
  • 3. 2. Share It Again 1. Track Everything
  • 4. 3. Repurpose Content 2. Share It Again 1. Track Everything
  • 5. 4. Help People Find You 3. Repurpose Content 2. Share It Again 1. Track Everything
  • 6. 5. Content to Conversion 4. Help People Find You 3. Repurpose Content 2. Share It Again 1. Track Everything
  • 7. Track Everything
  • 8. Event Tracking onClick="_gaq.push(['_trackEvent', 'Category', 'Action', 'Label (Optional)', Value (Optional), true]);" Instructions and More Information (Thanks to Justin Cutroni) Part 1: http://cutroni.com/blog/2007/10/16/event-tracking-pt-1-overview-data-model/ Part 2: http://cutroni.com/blog/2007/10/16/event-tracking-pt-2-implementations/ Part 3: http://cutroni.com/blog/2007/10/16/event-tracking-pt-3-reporting-analysis/ Code Generator (Thanks to Raven Analytics) http://gaconfig.com/google-analytics-event-tracking/
  • 9. Example of Event Tracking onClick="_gaq.push(['_trackEvent', Video Plays', Play Button',true]);
  • 10. Event Tracking In Analytics
  • 11. Campaign Tracking http://YourWebsite.com/?utm_source=Source&utm_medium=Medium&utm_ term=Term&utm_content=Content&utm_campaign=Name Instructions and More Information (Thanks to HubSpot) http://blog.hubspot.com/blog/tabid/6307/bid/7249/A-Marketer-s-Guide-to-Tracking-Online-Campaigns.aspx Campaign Tracking URL Generator https://support.google.com/analytics/answer/1033867?hl=en
  • 12. Campaign Tracking Example http://healthsciences.utah.edu/innovation/algorithms/2013/one/i ndex.php?utm_source=Health%20Sciences%20News%20Roundup& utm_medium=Email&utm_campaign=Algorithm%201
  • 13. Results
  • 14. Share it Again
  • 15. More Shares = More Visits
  • 16. Learn More at the Source: http://blog.kissmetrics.com/double-your-social-media-traffic/
  • 17. Create a Sharing Schedule
  • 18. Learn More at the Source: http://blog.kissmetrics.com/double-your-social-media-traffic/
  • 19. Dont Share the Same Message Twice
  • 20. Learn More at the Source: http://blog.kissmetrics.com/double-your-social-media-traffic/
  • 21. An Example
  • 22. Dont Post Anything You Wouldnt Want to See in Your Personal Feeds
  • 23. Repurpose Content
  • 24. Create RSS Feeds
  • 25. Create Email Campaigns
  • 26. Create New Types of Content From Existing Pieces
  • 27. Help People Find You
  • 28. Make Content Crawlable If you cant highlight the text, search engines cant read it.
  • 29. Content That Cant Be Crawled Pictures Flash Videos
  • 30. Get Rid of Flash, Fix Pictures and Videos
  • 31. Dont Remove It, Fix It Pictures Old New File Name Alt Text Caption None None Nikon001.jpg Tiny Adorable Kittens in a Basket Cute Kittens in a Basket Kittens-in-a- basket.jpg
  • 32. Create Video Transcripts
  • 33. Use Google Authorship
  • 34. Which Would You Click? Learn to Set it Up http://blog.kissmetrics.com/google-authorship/
  • 35. From Content to Conversion
  • 36. Make It Easy to Convert
  • 37. Use Remarketing
  • 38. View This Page See This Ad
  • 39. Action Items 1. Install Google Analytics 2. Set up Event Tracking for Important Actions 3. Set up Campaign Tracking for Hard-to-Track Campaigns 4. Create a Social Sharing Schedule 5. Create RSS Feed 6. Create Email Update Campaign 7. Make Everything Crawlable 8. Add Authorship 9. Get Video Transcripts 10. Make Converting Easy 11. Start Remarketing to Your Visitors
  • 40. Colton Matheson SEO/SEM Coordinator University of Utah Health Care Colton.Matheson@hsc.Utah.edu Find This Presentation at: http://bit.ly/coltonIABC