5 TIPSto establish an effectivein�uencer marketing strategy

www.onalytica.com

TIPSSet clear objectives for your strategy, and align them with achievable metrics to help measure the success of your efforts.

ROI?

BRAND RECOGNITION?

MARKET SHARE?

objectivesde�ne clear1

www.onalytica.com

identifyyour in�uencers2

Remember, in�uence is contextual.Pick the right people for the right topic.

Don’t focus on social scores,you want to look for more maturesocial data.

www.onalytica.com

And somebody that has

150k followersmay be popular but is not necessarily an in�uencer.

Don’t mistake popularity for in�uence.

identifyyour in�uencers2

www.onalytica.com

engagementplan your3

Work out best practice for dealingwith engagement opportunities aheadof time.

www.onalytica.com

Look at different ways of engagingwith an in�uencer. Think of:

of�ine conversation

content co-creation

RTs and Mentions

interviewsquotes“”

value

Quality content is nice but it’s all aboutthe way you digitally amplify it tomaximise its reach.

events

hangouts

podcasts

engagementplan your3

www.onalytica.com

listen up4

www.onalytica.com

You need to know what your in�uencersare talking about to identify in�uencingopportunities.

Once you know what they talk aboutmake sure you contact the right people,with the right engagement at the righttime.

engage & scale5

You know your brand best so get started.

Technology delivers opportunities to scale, be sure to use it effectively.

engage & scale5Here are some �nal tips, before you know it you are an in�uencer marketing pro:

Engage with in�uencers one at a time.

Use the right tools for each job.

Be sure to in�uence regularly.

Measure your activity.

Quality content is nice but it’s all aboutthe way you digitally amplify it tomaximise its reach.

Scale your in�uence now.

Interested in running an in�uencer program?

www.onalytica.com

I AM NOW!