Tips about Children’s Book

Marketing

Keep it in mind……

Remember there are two groups of people you need to appease on children’s book marketing: the child and the parent. For a successful kids’ book marketing plan, you need to keep the following 5 tips in mind!

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Tip 1 – Children’s Online Privacy Protection Rule

Make sure you familiarize yourself well with the COPPA (Children’s Online Privacy Protection Rule Act) laws before you run any online marketing campaigns.

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Tip 2 – A Good Website

A good website can help you gain traffic and spread the word. Make the site easy for parents, educators, and kids to read and understand the story outline. It will be helpful if you can design the website more visual. For attracting new audiences and keeping the existing audiences, try to put up some downloadable eBook samples, or a reading group guide.

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Tip 3 – A good relationship with local librarians or school teachers

Word of month is a popular, efficient, and free marketing tool to get your campaign started. Make sure you introduce yourself and your book to local youth librarians and local youth teachers. Feel free to volunteer to host a book club or donate books or offer to come in and teach a fun, interactive lesson about the book’s theme to kids.

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Tip 4 – MOM MARKET

Believe it or not, moms rule the web. They are ones recommending, introducing, and discussing about what-to read with their kids on social medias. Make sure you follow some moms’ blogs and introduce yourself them. Meanwhile, offer a free physical or e-copy of your book for moms to read and ask for feedbacks.

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Tip 5 – Book Marketing Service/Consultant

If it is the first time you are self-publishing a children’s book, it is highly recommended to contact a book marketing service/consultant, like Smith Publicity, to get some professional advice and suggestions. A professional book marketing service can help you create press material about you and the book.

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Smith Publicity is one of the leading book marketing firms in the publishing industry and has worked with thousands of authors generating media exposure.

Book Publicity, Book Marketing, Author Promotion and Book Promotion

Beginning in 1997, Smith Publicity has promoted thousands of books in every genre–from "New York Times" bestseller titles to first time, self-published authors. As a premier book marketing company, our job is to create a strategic plan for each client to build credibility, create awareness and spark book sales through meaningful media coverage on television, radio, newspaper, magazine and/or online outlets.

Smith Publicity's reach is international; our clients have the option to select U.S., Canada, U.K. and English-language media campaigns worldwide.

We are unlike other book publicity firms – and proud of it. While there are many qualified book promotion firms, there a very few who combine experience, cost-effectiveness and creativity with a total commitment to client satisfaction.

We invite authors and publishers to contact us to discuss a strategic plan for their project. Smith Publicity has offices in Cherry Hill, N.J. (main office) and Toronto.

Learn more about children’s book marketing: http://www.smithpublicity.com/book-publicity-services/childrens-book-marketing/

Learn about our book promotion services: http://www.smithpublicity.com/book-promoters/