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PresentationbyJosephC.Kunz,Jr.
KunzOnPubl ish ing.com
5 Signs Your Sell Sheet Needs A
Makeover
5 Signs Your Sell Sheet Needs A
MakeoverIsyoursellsheetgettingyou
theresultsyouneed?
Introduction• Yourbookisrollingalongandyouthinkyoursellsheetisworkinghardforyou.• Butisitreallydoingallthatitshouldbe?• Isyoursellsheetdrivingtheresultsyouwantorneed?• Ifnot,itmightbetimeforamakeover.
5 Signs Your Sell Sheet Needs A Makeover
Introduction• Thesolutionmaybetorebrand,adjustyourvalueproposition,orsimplymodifyyourexistingstrategybeforethesedangersignsturnintounavoidableheadaches.• Ifyoucanidentifywithanyoftheseproblems,thenit'sprobablytimetorethinkyourbook’ssellsheet.• Butdon’tstresstoomuch.• Theycanallbefixedwithsomecarefulplanning.
5 Signs Your Sell Sheet Needs A Makeover
Sign#1.YourSellSheet’sMessageIsInconsistent• Forexample,isyoursellsheetreflectingthecontentandinformationofthebook,andyourblog,andyourbrand?• Isthebook’scover,andtitle,andsubtitle,andback-coverinformation,allrelevanttothebookandprojectingthecorrectmessagetoyourbook’saudience?• Isyoursellsheetprojectingthesamemessageallofyourothermarketingmaterialisprojecting?
5 Signs Your Sell Sheet Needs A Makeover
Sign#1.YourSellSheet’sMessageIsInconsistent• Isthecontentonyourblogrelevanttothesameaudiencethatyouwroteyourbookfor?• Aconsistentmessageacrossallofyourmarketingmaterialwillmakeeachpiecemorebelievableandmakethemmorepowerful– andincreaseyourchanceofmakingasale.
5 Signs Your Sell Sheet Needs A Makeover
Sign#2.YouDon’tReallyUnderstandYourAudience• Whileyouwerewritingyourbook,youhadaveryparticularaudienceinmind.• Andofcourse,thatisthebestwaytowriteabook.• Butnowthatyourbookhasbeensellingforseveralmonths,andyourbloghasbeenupandrunningformuchlonger,youstarttorealizethatthereareothergroupsthatarebuyingyourbookthatyoudidn’tknowwouldbeinterestedinyourtopic.
5 Signs Your Sell Sheet Needs A Makeover
Sign#2.YouDon’tReallyUnderstandYourAudience• Forexample,youmightbegettingquestionsfromyourblogreadersthatmightrelatetoanaudience,ordemographic,thatyouhadnotthoughtaboutbefore.• YoumightalsobegettingquestionsonyourYouTubepagealtogetherfromanotherdemographic.• Allofthisnewdatathatyoudidnothavebeforecanhelpyouredesignyoursellsheettobetterreflecttheneedsofthesenewaudiences.
5 Signs Your Sell Sheet Needs A Makeover
Sign#2.YouDon’tReallyUnderstandYourAudience• Thiswillalsoenableyoutoaddblogcontentthatwillbetterservestheneedsofthesenewaudiences.• Youmustalwaysbewillingtochangegearsinordertobetterserveyouraudience.• Themoreyouservetheirneeds,themorebooksyouwillsell.
5 Signs Your Sell Sheet Needs A Makeover
Sign#3.YourSellSheetHasn’tConnectedWithAnyLibraries• Yourgoalshouldbetosendyourbook’ssellsheettoeverylibraryinthecountry.• Andyoushouldbegettingsomefeedbackfromthemintheformofbookssales,orattheveryleastsomeemailquestionsfromthem.• Ifyouarenotgettinganyfeedbackatall,thenyouprobablyneedtoberethinkingwhatcontentshouldbeaddedorchangedonyoursellsheet.
5 Signs Your Sell Sheet Needs A Makeover
Sign#3.YourSellSheetHasn’tConnectedWithAnyLibraries• Startbyre-evaluatingwhoyourbook’saudiencereallyis,andwhatmarketingmessageyouareusingtoconnectwiththem.• Showyoursellsheettoalocallibrarianandaskfortheircommentsandsuggestionsaboutit.
5 Signs Your Sell Sheet Needs A Makeover
Sign#4.YourSellSheetDoesn’tLookProfessionalEnough• Ifyoursellsheetdoesnotlooklikeitwasprofessionallydesignedandprinted,youshouldnothavesentitoutinthefirstplace.• Youonlygetonechancetomakeafirstimpression,sodon’twastethatopportunity.• Lookonlineatothersellsheetsandcatalogsofotherpublishersfordesigninspiration.• Itisalsoveryeasytofindanaffordableprofessionalgraphicdesignerontheinternet.
5 Signs Your Sell Sheet Needs A Makeover
Sign#4.YourSellSheetDoesn’tLookProfessionalEnough• And,forafee,someprintingcompanieshaveagraphics/designdepartmentandwilldothedesignforyou.• Paythemoneyandgetitdoneright.• Butevenifyouhiresomeonetohelpwiththedesign,youwillstillneedtoknowwhatinformationneedstobeincluded.
5 Signs Your Sell Sheet Needs A Makeover
Sign#4.YourSellSheetDoesn’tLookProfessionalEnough• Ifyouhaven’tdonesoalready,compareyoursellsheettootherssellingasimilartypeofbook.• AnythingthatIwriteordesignIshowtomykids–bothintheir20’s.TheyarealotsmarterthanIam,andtheycanbebrutallyhonest.
5 Signs Your Sell Sheet Needs A Makeover
Sign#5.YourSellSheetIsn’tMakingAnEmotionalConnection• Foranymarketingeffortstobesuccessful,theymustmakeanemotionalconnectionwiththebuyer.• Thebetterandbiggertheconnection,themorebooksalesyouwillhave.• Evenifyoudon’tunderstandanythingelseaboutmarketing,understandthisonething,andyouwillbeasuccessfulmarketerandsellmorebooks.
5 Signs Your Sell Sheet Needs A Makeover
Sign#5.YourSellSheetIsn’tMakingAnEmotionalConnection• Thecontent,ormessage,thatisinyoursellsheetmustmakesomekindofconnectionwiththereader.• Thereadermustbelievethatyouunderstandtheirneeds.• Andthatyouwillsharethatinformationwiththemsothattheycanfixtheirproblem.• Theymustbelievethatyouhavetheanswersforthem.
5 Signs Your Sell Sheet Needs A Makeover
Conclusion• Youmaynotevenrealizeyoursellsheetisoutofdateornotworkingtoitsfullestpotential.• Makeapointofreviewingiteveryquarter,oratregularintervals,sothatyouhaveplentyoftimetokeepitupdatedtoensureitaccuratelyreflectsthebookyouoffer,aswellasyourcontactinformation.
5 Signs Your Sell Sheet Needs A Makeover
Conclusion• Sellsheetsareoftenthefirstimpressionpeoplehaveofyourbrand.• Takethetimetomakesurethesellsheetonyourwebsiteisalwaysuptodate,professionallooking,anderrorfree.fini
5 Signs Your Sell Sheet Needs A Makeover
ConnectWithMe
• Blog:KunzOnPublishing.com• LinkedIn:Linkedin.com/in/JosephCKunzJr• SlideShare:SlideShare.net/JosephCKunzJr• Itunes:TheBusinessOfSelf-Publishing• Twitter:Twitter.com/JCKunzJr
5 Signs Your Sell Sheet Needs A Makeover
AboutMe• Author,educator,businessowner,husband,andfatheroftwins.
Memberof:
• IBPA:IndependentBookPublishersAssn.• AIA:Assn.OfIndependentAuthors• NFAA:Non-FictionAuthorsAssn.• BookWorks:TheSelf-PublishersAssn.
5 Signs Your Sell Sheet Needs A Makeover
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5 Signs Your Sell Sheet Needs A Makeover©2016JosephC.Kunz,Jr.
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learnedaboutpublishing,aswellasrunningmybusiness.
5 Signs Your Sell Sheet Needs A Makeover©2016JosephC.Kunz,Jr.
