5 predictions for 2015

Markus Nieminen, creative & strategist, dynamo&son

The future is already here

5 PREDICTIONS

And it’s not what we expected.

Pay to play

1.

Facebook is putting an end to free ride and other social networks follow the lead.

5 PREDICTIONS

Passion gets overrated

2.

Passion dominates the discussions about work culture. 2015 actions will speak louder than words.

5 PREDICTIONS

Immersive advertising

3.

The distinction between reality and fantasy starts to fade as immersive advertising arrives to our lives.

5 PREDICTIONS

Thinking like a publisher

4.

Think like a publisher, not an advertiser. Instead “Big” idea brands need to create and publish “Long” ideas.

5 PREDICTIONS

Personalized marketing

5.

Social media listening, leveraging big data, and responding fast to changing customer wants will be key to personal marketing.

5 PREDICTIONS

Thank you

Markus Nieminen, creative & strategist, partner +358 40 5686 129, dynamo&son