PR LESSONS LEARNED FROM TAYLOR SWIFT SOLOMON/TURNER PR HTTP://WWW.SOLOMONTURNER.COM

Marketing Strategy Behind The

Taylor Swift Brand

Successful release of 1989, 2014’s top selling

album, provides a classic case study in PR

tactics and techniques other businesses can

follow.

Here’s the strategy…

1. Influence The Influencers

What she did…

She invited people to her homes to let them hear

music in advance of general release, posed for

photos etc. to create hype and buzz.

What You Can Do…

Provide advanced copies of yet to be released

products to key trusted customers, even media.

Let clients know about any new service you will

be providing well in advance of a company

announcement or general information release.

2. Spread Different Messages

Across Social Media Channels

What she did…

Utilized various forms of social media. Designed

posts, photos and more specifically for the

platform in use. Even responded directly to some

fans for added buzz and excitement.

What You Can Do…

Use social media to spread the word across as

many relevant channels as possible.

Create separate messages for each social

media outlet, instead of sending the same

message the same way on all platforms.

Personalize them for the different audiences on

each channel.

3. Partner Up

What she did…

Enlisted her A list music and film friends to promote

her album on their social sites.

What You Can Do…

Host an event with a company that provides

non-competitive, but complimentary product

offerings to yours.

Promote to their clients as well as yours, greatly

increasing your exposure to their customers and

vice-versa.

4. Use All Facets of Traditional

Media

What she did…

Appeared on nearly all talk shows both day and

night.

Secured cover space on magazines and articles in

major newspapers.

What You Can Do…

Secure earned media or PR type articles in

newspapers, business journals and as many

trade publications as applicable.

Many firms also have products and services

conducive to TV and radio interviews.

5. Attack, Attack, Attack

What she did…

Once the album launched she went into a full

court press and dominated the media.

Also stayed in constant contact with fans on social

media.

Even worked out a deal with Target for added

promotion.

What You Can Do…

When launching a new product or service

muster all marketing muscle and deliver the

message across all pertinent channels at the

same time.

Run these concurrently to reach heightened

levels of awareness and to speed the effort to

reach sales and marketing objectives.

For more information contact…

Solomon/Turner PR, a St. Louis PR Firm

http://www.solomonturner.com

sturner@solomonturner.com

http://www.solomonturner.blogspot.com

314-205-0800Photo courtesy of onepopz.com