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We all know showing up in a search engine’s results page is extremely important, but are you taking advantage of all the different ways to show up in those results? We talk a lot about SEO but in this webinar, Liz will share five beneficial Pay Per Click (PPC) features and how you can target specific audiences with Google AdWords to get the visitors you want! Learn about the keyword bidding process, how PPC gives your site instant exposure in search results, and how you can test different sets of advertisements.
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Five Nifty Pay Per Click Features
Liz Day
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
SUMMARY
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• Pay Per Click Advertising• What is it? • How does it work? • Why should I use it?• How do I get started?• Five nifty features
• Conclusion
ABOUT ME
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• Liz Day • Senior Digital Marketing Account Manager• California born, Illinois raised, and Colorado
transplant • Dog enthusiast, not yet owner• Oldest of 5 kids
ABOUT REZSTREAM
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• RezStream has been providing online solutions to the hospitality industry since the company was founded in 2005.
• Located in Denver, Colorado • 22 employees • Majority of our clients are independently owned properties. • RezStream’s hospitality solutions include:
• Reservation Software • Online Booking Engine • Website Design Services • Digital Marketing Services • Other services include GDS, Photography & Videography
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
“PPC stands for pay-per-click, a model of Internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to ‘earn’ those visits organically.” -WordStream
What is pay per click advertising?
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Pay per click ads appear at the top or side of a page. These are the listings that advertisers pay to appear on different search engines.
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
How does it work?
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
• Gain immediate search engine visibility • Obtain prominent positioning within the search results• Capture new visitors • Generate more revenue
Why should I use it?
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
1. Select a platform, i.e. Google AdWords and/or Bing Ads 2. Conduct research to select qualified and relevant keywords 3. Establish a daily budget4. Develop a well-organized account 5. Create engaging ad copy 6. Select optimal pages to drive visitors 7. Ensure proper tracking is in place 8. Optimize for conversions
How do I get started?
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
Five nifty features
1. Optimize for mobile
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
2. Utilize sitelinks ad extension
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
3. Utilize click to call ad extension
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
4. Rotate ads evenly
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
5. Leverage the keyword details report
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
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3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
CONCLUSION
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• Optimize for mobile• Utilize site links ad extension • Utilize click to call ad extension • Rotate ads evenly • Leverage the keyword details report
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
CONCLUSION
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Website: www.RezStream.com Email: [email protected] Toll Free: 866.278.9354
Social Media:– www.Facebook.com/RezStream– www.Twitter.com/RezStream– www.Plus.Google.com/+Rezstream– www.RezStream.com/Blog
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
www.rezstream.com
Image Credit:PolrMarketing.comSEOWerkz.comMediaLogic.co.zaWikiHow.comQuickMeme.com
3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210
