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VALUE High Value Brand
Dallas McMillanBrand Strategist
Dallas McMillan is a Brand Strategist and Marketing Consultant specialising in Selling High Value Professional Services
5 Levels of Value Delivery
VALUE High Value Brand
Learn how to create, communicate and deliver value throughout your customer’s buying process
5 Levels of Value Delivery
VALUE High Value Brand
The way your best clients discover, choose and buy your most valuable products and services has changed
5 Levels of Value Delivery
VALUE High Value Brand
5 Levels of Value DeliveryClients are searching for, socially talking about, sharing and shopping for solutions to their problem
Before they call you
Search
Social
Sharing
Shopping
Solving
Their Problem
VALUE High Value Brand
You need to build a relationship, trust, and a business case before they will buy
5 Levels of Value DeliveryKnow
Like
Trust
Try
Buy
Your PromiseWhat you are saying
VALUE High Value Brand
And you needto create, communicate and deliver value throughout their buying journey
5 Levels of Value DeliveryKnow
Like
Trust
Try
Buy
Your PromiseWhat they are buying
VALUE High Value Brand
The contextand type of information youshare evolves through their buying journey.But your promise is
5 Levels of Value DeliveryKnow
Like
Trust
Try
Buy
Your PromiseConstant & Congruent
VALUE High Value Brand
Your Promise
KnowInformationLevel 1: Search
VALUE High Value Brand
Your Promise
Know
Like
Information
Inspiration
Level 2: Social
VALUE High Value Brand
Your Promise
Know
Like
Trust
Information
Inspiration
Education
Level 3: Sharing
VALUE High Value Brand
Your Promise
Know
Like
Trust
Try
Information
Inspiration
Education
Implementation
Level 4: Shopping
VALUE High Value Brand
Your Promise
Know
Like
Trust
Try
Buy
Information
Inspiration
Education
Implementation
Transformation
Level 5: Solving
VALUE High Value Brand
Your Promise
Know
Like
Trust
Try
Buy
Information
Inspiration
Education
Implementation
Transformation
5 Levels of Value Delivery
Receive
