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Learn about the 5 most impactful mobile strategies that will change the way you think about mobile. You'll learn why mobile apps are the killer 1:1 marketing strategy, how to best engage your customers with apps and ways to use personalization in your app.
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Mobile Apps: Killer Strategies for Your Franchise 5
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75% of mobile users use their device for shopping.
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8 out of 10 mobile users visited an offline retail store after seeing an ad on their mobile device.
1. Ask the Right Questions to Determine Your Mobile Approach
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Why do you want to build a mobile app for your franchise?
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How will your customers use your app? Do you want to enhance a behavior?
2. Enhance the Customer Experience
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Franchise Mobile App Example:
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People use this mobile app to find Dunkin’, pre-‐order and pay, which enhances (and speeds up) the customer experience!
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Speak directly to your customer.
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Collect data so you know how to speak to your customers… • Contact Info • Messaging Preferences
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What do you want to say to your customer?
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Stay on-brand; don’t try to be something you’re not.
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Focus your app on your current customers; if you make them happy, they’ll tell your future customers!
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Engage with customers through your app in a way that empowers them and helps build your relationships.
3. Make Your App Contextually Relevant
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Enhance behavior by improving functionality that will give customers a better in-store experience!
Franchise Mobile App Example:
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$1 Billion in mobile payments in 2013!
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Deliver the right message to the right person at the right time!
4. Take Personalization to the Next Level
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Make sure your customers receive personal calls to action – show them you know who they are!
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Give customers an inbox in your app – a designated area to hold offers that keeps them timely and personal.
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Do not interrupt the normal interactivity of you app with an offer.
5. Leverage Push Notifications to Optimize Engagement
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Be transparent – tell consumers what they’ll receive via push notifications, how often, etc.
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Ask customers to opt-in to push notifications upon downloading your app.
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Consider your customer’s schedule so your push notifications aren’t interruptive.
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Getting Started: • Keep it simple • Allow customers to interact with
you when/how they want to • Establish a connection before
adding something new
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The Future of Mobile Apps for Franchises: • Social Sharing • Brand Advocacy
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Mobile Apps = Killer 1:1 MarkeSng Strategy!
Get the Infographic!
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www.bluewaterbrand.com/mobile
Connect with Us!
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@BluewaterBrand
facebook.com/bluewaterbrand
Bluewater Inc.
bluewaterbrand.com/blog
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Thank you! Killer Strategies for Your Franchise 5
www.bluewaterbrand.com/mobile