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Deck for UW-M Presentation, Sept. 24, 2014
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Tom SnyderTrivera@triveraguy
5 elements of a successfulsocial media
plan
1.1. Understanding of your BrandUnderstanding of your Brand
5 elements of a successful social media 5 elements of a successful social media plan:plan:
BrandCharacteristics• Value Proposition• Brand Personality• Archetype• Mission• Consistency
1.1. Understanding of your BrandUnderstanding of your Brand2.2. Well Developed Integrated Well Developed Integrated
Marketing StrategyMarketing Strategy
5 elements of a successful social media 5 elements of a successful social media plan:plan:
Tactics without Tactics without strategy strategy
is the is the noise before defeat…noise before defeat…
-Sun Tzu-Sun Tzu
BrandStrategy
• Setting your Goals• Identifying your Target• Choosing Your Tactics• Defining Your Roles• Consistency &
Accountability
1.1. Understanding of your BrandUnderstanding of your Brand2.2. Well Developed Integrated Well Developed Integrated
Marketing StrategyMarketing Strategy3.3. Intimate Knowledge of Your Intimate Knowledge of Your
CustomerCustomer
5 elements of a successful social media 5 elements of a successful social media plan:plan:
Know YourCustomer
• Ignore Your Biases• Who, What, When, Where &
Why• Focus on THEIR Brand
Experience• Rely on Research
1.1. Understanding of your BrandUnderstanding of your Brand2.2. Well Developed Integrated Well Developed Integrated
Marketing StrategyMarketing Strategy3.3. Intimate Knowledge of Your Intimate Knowledge of Your
CustomerCustomer4.4. Commitment to ConsistencyCommitment to Consistency
5 elements of a successful social media 5 elements of a successful social media plan:plan:
Editorial CalendarEditorial Calendar
Consistency• Develop Editorial Calendars• Divide and Conquer• Stop Efforts ONLY for Lack of
Results• Have Patience• Demand Accountability
1.1. Understanding of your BrandUnderstanding of your Brand2.2. Well Developed Integrated Well Developed Integrated
Marketing StrategyMarketing Strategy3.3. Intimate Knowledge of Your Intimate Knowledge of Your
CustomerCustomer4.4. Commitment to ConsistencyCommitment to Consistency5.5. Measurement and Measurement and
ImprovementImprovement
5 elements of a successful social media 5 elements of a successful social media plan:plan:
Measurement• Identify Measurement
Points• Measure against Your
Goals• Develop Improvement
Plans• Demand Accountability