5 eEssential Tools for Online Marketing

www.glassdoormarketing.com

5 ESSENTIAL TOOLS FOR BUILDING YOUR

ONLINE BUSINES

G L A S S D O O R M A R K E T I N G . C O M

http://www.glassdoormarketing.com/



ESSENTIAL ONLINE MARKETING TOOLS #1: CONTENT MANAGEMENT SYSTEM

We use WordPress to host our content and we recommend it highly. Although it’s free, it is an advanced content management system that’s both easy to use and manage, and flexible in its functionality.

Tweak it, add plugins, make it unique. WordPress is a must.

http://wordpress.org/




ESSENTIAL ONLINE MARKETING TOOLS #2: FAST, LIGHT, RESPONSIVE THEME

The theme is what helps make your site work. There are a lot of options to choose from, but we prefer to work with GeneratePress because

It’s FAST (Google love this) It’s LIGHTWEIGHT (Google love this) It’s WELL SUPPORTED (We love this) It’s RESPONSIVE (Google love this)

It’s also free, but for a mere $39.95 you can purchase the entire range of GeneratePress plugins, all at once, to turn your theme into a powerhouse website.

http://www.glassdoormarketing.com/generatepress

http://www.glassdoormarketing.com/generatepress




ESSENTIAL ONLINE MARKETING TOOLS #3: LEAD CAPTURE DEVICE

People are busy when they are online and they are fed distractions all the time. Every time they open a browser there’s another ad, email or banner to make them click elsewhere.

On the other hand, email is a much more personal – and higher converting – form of customer engagement.

Google, Facebook, Twitter and Pinterest can call the shots on their advertising costs – or even pull their service completely – but you own your own customer list.

People tend to spend a lot of time checking email on mobile devices, so your marketing messages are much more effective through this medium.



G L A S S D O O R M A R K E T I N G . C O MESSENTIAL ONLINE MARKETING TOOLS #4: EMAIL MARKETING SERVICE

You can’t just email people from your own email – it’s against the CAN SPAM act (i.e. it’s illegal).

An email marketing service is essential.

There’s a lot of competition in this sector and there are a lot of mixed results.

We love MailChimp, as do 10 million other businesses.

Sign up now for the free service (up to 2,000 subscribers) and pay from only $10/monthon their premium service tier.

http://www.mailchimp.com/




ESSENTIAL ONLINE MARKETING TOOLS #5: PROFESSIONAL KEYWORD RESEARCH & MARKET RESEARCH SOFTWARE

There are many and varied tools on the market for keyword and competitor research, but our favourite is SERPSTAT

SERPSTAT uncovers: Search queries that lead to you or your

competitor Organic keywords with search volume Keyword trends in organic search Competitors in organic search Competitors’ advertising and ad copy And we particularly love the ability to

create an infographic of the data!

http://www.glassdoormarketing.com/serpstat
