1. WHITE STWRIVIEDIA5 DEADLY PRINT ADVERTISING MISTAKES MADE BY
MARKETING AGENCIESBy White Star Media
2. are yeti lbblcingfnr a specialized ca mpany buffering Print
ilidvertisirggin NT?Then,an must chbbsetb artner a specialize
service previ er after rneticulcius yevaluating.Did ycni
llcncnvthat ever since the first print ad started appearing in the
Inn century,print advertising has been a signicant marketing
rnecliii m fbr marketers?They have essentially becerne t e best
tcicil fdr engagement ambng all the channels by performing
mitstandin ly in prn mciting sales cb nversiciin df business
services and prd ucts.
3. Basically,print advertising is quite different frci m the
digital marlceting as it has tn cnnsider everything such as paper
quality,cbler,the message tb cciinvey,types at graphics
ti:itsuse,etc. . The listgcies an and there can be varinus
difficulty in creating impressive print ccirnmunique it let in
publicist and design ers fail ta malce malzing up-tb-the-marlc
print ads that can malie business rnarlceting campaigns
successful.
4. 5 ccimmon print advertising errcirs made by marketers
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6. This is ene ef the huge edvertising errers,which see effect
the number ef seles.tter presenting ell the mege benefits,whet yeu
must prebe yeur eustemer is whether they went te de business with
yeu_ The mcijerity eteustemers ele net heve en idee et eentecting
the business unless prempteci Se,yeu sheuld net terget te put e
CTIE.er cell te ectien in yeur print eeivertisement.
7. EXCESSIVE INFORMATIONFer business ewner their business is
just es their bebies end just es perents went te sey everything
ebeut eur kid te everyene,e business persen wishes te de the seme
fer their business.Net everyene C-EIFEE ebeut ee-: :h end
everylittle deteil.Knew whet is impertent te stete end where,besed
en thet serve yeur rnessege.
8. IMPERFECT DESIGNIf design speel
9. PROSAIC HEADLINESThe heedline ef yeur print edvertisement
sheuld be very interesting te ettrect the ettentien ef reeders end
melce them helt end reed yeur messege.If it's uninteresting end
just fency then yeu will net be eble te sell yeur preduct
erservices.
10. NOT ADVERTITSING IN THE RIGHT PLACEThis is ene ef bee rnest
cleeclly blunders business preprieters mate which cests them e
greet deal.Circuletirg yeur marketing celleterels in the wreng
pleas will net cnly waste yciur meney,but will else temish yeur
brancl identity.Due te this reescn ycurrust be femiliar with ycur
terget euclience well befere cletermining te reech beam.The astute
step is be create a prels that will support yeu te match the
campaigns and your cL. rstemers preciilsctiens ff yeu pursue this
marlcebng strategy cest ef premeting wfi net be an expense,but
rather an investment
11. mistakes de happen,but certain geef ups
areirreparable.Therefere,while yeti cheese a rm effering print adve
rt. lng in Mr,de net ferget teevaluate recent prejects,client
testlmenials,reviewand eicpertlse befere hiring.
12. CONTACT WHITE STAR MEDIA1 Bridge Street Suite 130
Irvington.NY 10533Main Phone 914.693.8700 Main Fax 914.693.8740www.
whitestarmediainc. comuieieiiisiiiis