The 5 Content Marketing Practices that Business Ignore, presented by Joe Pulizzi at Social Media Marketing World 2014. Covers topics such as the content marketing mission statement, a social influencer program and a buy versus build debate.
Text of 5 Content Marketing Practices Businesses Ignore (and You Should Not) #SMMW14
March 28, 2014Design 2014 Social Media Examiner, Content
Copyright Presenter Do not distribute 5 Content Marketing Practices
Businesses Ignore (and You Should Not) Presented by Joe
Pulizzi
@JoePulizzi #SMMW14 Content Marketing Institute CMI teaches
marketers how to effectively own their media channels to attract
and retain customers.
@JoePulizzi #SMMW14 There Is One Key to a Successful
Presentation
@JoePulizzi #SMMW14 4 Image courtesy of Pooky Poetry
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@JoePulizzi #SMMW14 The Evolution of Content Marketing
@JoePulizzi #SMMW14 Just 42% believe their content marketing is
effective http://bitly.com/cm-research
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@JoePulizzi #SMMW14 How Many of You Have a Documented Content
Marketing Strategy?
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@JoePulizzi #SMMW14 Sales, Savings & Sunshine
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@JoePulizzi #SMMW14 CREATE A WHY FOR EACH CHANNEL
@JoePulizzi #SMMW14 Create a Content Marketing Mission
Statement
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@JoePulizzi #SMMW14 Why?Welcome to Inc.com, the place where
entrepreneurs and business owners can find useful information,
advice, insights, resources and inspiration for running and growing
their businesses. 1. Core Target Audience 2. What Will Be Delivered
3. The Outcome for the Audience
@JoePulizzi #SMMW14 Never Build Your Content Ship on Rented
Land
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@JoePulizzi #SMMW14 Focus on Subscribers As a Key Metric
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@JoePulizzi #SMMW14 Whats the difference between those who
subscribe to my content and those that dont?
@JoePulizzi #SMMW14 Leverage Influencers the Build an
Audience
@JoePulizzi #SMMW14 1. Set Your Goals for Sales, Savings or
Sunshine 2. Why Are You Using Each Channel? 3. Focus On the Readers
Outcome 4. Create a Content Marketing Mission Statement 5. Dont
Build Your Content Ship on Rented Land 6. Focus on Subscribers as a
Key Metric 7. Build an Influencer List to Build Audience 8. Bake
Influencers Into Your Content 9. Create an Engine to Get and Keep
Subscribers 10.Consider Buying!