March 28, 2014Design 2014 Social Media Examiner, Content Copyright Presenter Do not distribute 5 Content Marketing Practices Businesses Ignore (and You Should Not) Presented by Joe Pulizzi

@JoePulizzi #SMMW14 Content Marketing Institute CMI teaches marketers how to effectively own their media channels to attract and retain customers.

@JoePulizzi #SMMW14 There Is One Key to a Successful Presentation

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@JoePulizzi #SMMW14 The Evolution of Content Marketing

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@JoePulizzi #SMMW14 91/100 http://bitly.com/cm-research

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@JoePulizzi #SMMW14 Just 42% believe their content marketing is effective http://bitly.com/cm-research

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@JoePulizzi #SMMW14 How Many of You Have a Documented Content Marketing Strategy?

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@JoePulizzi #SMMW14 Sales, Savings & Sunshine

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@JoePulizzi #SMMW14 CREATE A WHY FOR EACH CHANNEL

@JoePulizzi #SMMW14 Create a Content Marketing Mission Statement

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@JoePulizzi #SMMW14 Why?Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses. 1. Core Target Audience 2. What Will Be Delivered 3. The Outcome for the Audience

@JoePulizzi #SMMW14 Never Build Your Content Ship on Rented Land

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@JoePulizzi #SMMW14 Focus on Subscribers As a Key Metric

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@JoePulizzi #SMMW14 Whats the difference between those who subscribe to my content and those that dont?

@JoePulizzi #SMMW14 Leverage Influencers the Build an Audience

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@JoePulizzi #SMMW14 Sales Content Marketing Influencer Sharing

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@JoePulizzi #SMMW14 Buy vs. Build

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@JoePulizzi #SMMW14 1. Set Your Goals for Sales, Savings or Sunshine 2. Why Are You Using Each Channel? 3. Focus On the Readers Outcome 4. Create a Content Marketing Mission Statement 5. Dont Build Your Content Ship on Rented Land 6. Focus on Subscribers as a Key Metric 7. Build an Influencer List to Build Audience 8. Bake Influencers Into Your Content 9. Create an Engine to Get and Keep Subscribers 10.Consider Buying!

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54 Joe Pulizzi joe@contentinstitute.com @JoePulizzi