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5 communication efforts thatcan help nonprofits drive
social change
Brand publishing: Telling stories aboutthe organisation's benefactors in a
non-promotional way.E D W A R D K O C H
Case in point:Impatient Optimists (Gates Foundation)
Do this when: When your entire organisation sees
the value of storytelling.
Branded Content: Original content witha clear mention of the organisation.
E D W A R D K O C H
Case in point:UNICEF Partner Zone, The Guardian
E D W A R D K O C H
Do this when:You need to tell stories of your
benefactors under a traditional media's branding and messaging style.
Native Advertising: Advertisementsthat do not interrupt the readers.
E D W A R D K O C H
Case in point:Any "Suggested Post" in your Facebookfeed
E D W A R D K O C H
Do this when: You want to reach a very specific
audience that you cannotreach organically.
E D W A R D K O C H
Sponsored Content: Paid articlespublished on traditional media channels.
E D W A R D K O C H
Case in point:Ashoka on Forbes.com
E D W A R D K O C H
Do this when:You must reach the audience of that
specific traditional media.
E D W A R D K O C H
Brand Journalism: Telling stories aboutyour organisation with a reporter's
sensibility.
Case in point:#EachDayISee by World Bank
E D W A R D K O C H
Do this when:Your organisation is ready to tell and
receive real stories about people &their behaviours.
@shwetakvb
