5 Benefits Of Integrating Social Media And Digital Signage The Small Businesses Get

Social media is everywhere! Be it on the mobile phone to connect with friends, or getting

integrated with digital signage solutions for small business, the importance and charm of

social media seems to be ever increasing with time. Talking of getting integrated with

signage solutions, there are many benefits that small and medium businesses are getting

out of social media. A quick look at these benefits will inspire you to look for social media

integration digital signage solutions for your business too.

It gets the viewers engaged

Imagine those huge billboards that are up at the streets. How many people look at them or

keep looking at them? They do not do so because of two reasons. First, the content is static,

and secondly the viewers do not find anything of their interest in those signs. The picture,

however, is not the same with digital signage that are integrated with social media. As the

live feeds from Instagram or Twitter get incorporated, it serves as an interactive platform

and helps in capturing the attention of the viewers more than anything else.

It gives better return on investment

Some people would argue that opting for digital signage and integrating social media to it is

an expensive affair, which by no means, should be opted by small businesses. However, as

already mentioned above, higher viewing of the digital signage and higher engagement with

the customers will lead to more customers knowing about the business, the existence of

which was not known before they saw the digital advertisement.

Indoor ads or media ads do not have the capability to reach as many audiences as a

strategically placed digital signage with live customer feeds running on it. It does not require

a degree from the London School of Economics to understand that with better viewing,

chances of hitting sales would increase manifolds, thereby giving better ROI.

It displays automated content

This is a big one! With social media integration digital signage solutions for the business,

the owner does not have to break his head thinking over content for the signboard. The

posts from the viewers, users and guests will keep on refreshing the digital signboard and

that would be done without any manual intervention. Depending on the social media wall

provider, you can opt for automated filters as well, which will post feeds basis certain

criteria and relieve the owner from the headache of updating the contents regularly.

It gives word-of-mouth marketing

With every tweet reaching more than five thousand followers and every Instagram photo

reaching more than 700 followers. Imagine the level of word-of-mouth marketing that your

business will get when a customer posts on the digital signage screen using your #hashtag.

The post reaches to all their followers’ timelines and your business gets marketed to

millions of people absolutely free of cost!

It encourages customers to give feedbacks

Feedbacks are an integral part of doing well in business. By integrating social media

platforms with your digital sign screen, you are paving the path of spontaneous feedback

from the customer who knows that his feedback will be flashed on big screen and would be

read by hundreds of people.

Author:

The writer is an expert in the field of social media integration digital signage. For more

information about digital signage solutions for small business visit upshow.tv.