#C2C15

5 ACTIONS TO MAKE YOUR CONTENT ACTIVE

Hana Abaza, VP Marketing at Uberflip

#C2C15

WHAT IS ACTIVE

CONTENT?

#C2C15

Dynamic

Personalized

Contextual

Compels Action

WHAT IS ACTIVE CONTENT?

#C2C15

Dynamic

Personalized

Contextual

Compels Action

WHAT IS ACTIVE CONTENT?

#C2C15

Dynamic

Personalized

Contextual

Compels Action

WHAT IS ACTIVE CONTENT?

#C2C15

Dynamic

Personalized

Contextual

Compels Action

WHAT IS ACTIVE CONTENT?

#C2C15

CONTENT WITH A PULSE

#C2C15

5 WAYS TO MAKE YOUR

CONTENT ACTIVE

#C2C15

PERSONALIZE

#C2C15

TAILOR YOUR CONTENT

EXPERIENCE

By Persons

By Vertical

By Topic

By Individual

#C2C15

#C2C15

#C2C15

AUTOMATE

#C2C15

MAKE IT EASY TO MANAGE

Update tailored

content

Automate

personalization

#C2C15

#C2C15

#C2C15

ENGAGE

#C2C15

BOOST ENAGEMENT WITH A KILLER

EXPERIENCE

Organized

Shareable

Interactive

#C2C15

LEVERAGE CTAs

#C2C15

THE ART & SCIENCE OF CTAs

Dynamic

Contextual

Strategically

Placed

OPTIMIZE

#C2C15

TRACK, MEASURE & ABT

Short term

Engagement

Metrics

What’s Your

Content Score?

#C2C15

IF IT DON’T

MAKE

DOLLARS, IT

DON’T MAKE

SENSE

Long Term

Growth Metrics

What is your

content ROI?

TRACK, MEASURE & ABT

#C2C15

ALWAYS BE TESTING!

Establish a

benchmark

Form a hypothesis

Test your theory

#C2C15

KEY TAKEAWAYS Personalize

Automate

Engage

Leverage CTAs

Optimize

#C2C15

THANK YOU! Hana Abaza

VP Marketing at Uberflip www.uberflip.com