The 4 P’s of Marketing

By Praveen

ProductIt produces ice creams, bread spreads, milk

drinks, fresh milk, powder milk, cheese, ghee, butter and desserts

Price• Amul malai paneer- 19 rupees, amul butter 23 rupees, amul

fresh cream 28 rupee, amul gold milk 56 rupees, amul kool

kesar 30 rupees, amul mango shake 15 rupees.

Promotion

• Amul moppet little girl wearing a polka dress; created a home in hearts and minds of millions of Indians.

Place

• Amul comprises of 300 stock keeping units, 46 sales office, 3600 distributors, 1,00,000 retailers with refrigerators and 500,000 non-refrigerator retail outlets