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Three Big Media Issues John Montgomery, COO, GroupM Interaction, USA Visit http://www.4astransformation.com for more information.
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Media
Media Leadership Council
Purpose
Our primary objective is to elevate media in all its forms as a crucial component within the advertising industry and position media as a key
element in the mix of marketing solutions employed by our agencies’ clients.
Priorities
3
The Three
• Cross Media Measurement• Addressable communication• Mobile readiness
But wait! There’s more
Much more…
