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EMAIL MARKETING FORTY TO ONE

40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel Miller

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Page 1: 40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel Miller

E M A I L M A R K E T I N G

FORTY TO ONE

Page 2: 40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel Miller

Permission Based Email Marketing How can we use emails?

Internal NotificationsInformative NewslettersPromotions & Advertisements

Page 3: 40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel Miller

Promotions & Advertisements Your Customers Expect These Emails

Page 4: 40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel Miller

Return on Investment

$42

$22$10

Internet Marketing Mobile MarketingEmail Marketing

Page 5: 40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel Miller

$82.2 Billion

2012

2016

$67.8 Billion

$14.4 Billion

Email Marketing’s projected revenue growth:

Page 6: 40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel Miller

Newsletters & Informative EmailsBranding can go a long way

Page 7: 40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel Miller

How do your fans, clients, members, and followers find you?

Building A List Of Subscribers

Page 8: 40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel Miller

Lists

New Subscriber

New Subscriber

New Subscriber

New Subscriber

New Subscriber

SIGN ME UP

Page 9: 40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel Miller

Building A List Of Subscribers

Signup FormsEasy List AppPen & PaperBusiness Cards at Expos

Page 10: 40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel Miller

List Types

Opt-In Lists

Double Opt-In Lists

Page 11: 40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel Miller

Segmenting A List Of Subscribers

Age Geographic Location Signup Form Location

Main List

Gender

Page 12: 40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel Miller

WHAT DID YOUR SUBSCRIBERS SIGNUP FOR?1 HOW DID THEY SIGNUP TO YOUR

EMAILS?2

ContentWhat is the goal of your emails?

Page 13: 40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel Miller

CASE STUDY

Anti-newsletter strategy nurtures$1.5 Million in leads in 4 months

$1.5 Million in Leads

Page 14: 40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel Miller

CASE STUDY

BUILD YOUR LIST OF LEADS

GIVE ALL THE DATA TO THE SALESDEPARTMENT

Sponsored webinars

Organic search

Paid search

Database purchases

Third-party email partnerships

Personal salutation

Banner mentioning the product of interest

Free content offer

Short description of the content

Image of the content

Two links and one button to download

Page 15: 40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel Miller

RESULTSAUTOMATEDNURTURING EMAILS

MANUALLY-SENTHOUSE-FILE EMAILS

from April - July from April - July

$250,000 IN SALESfrom leads nurtured

$1.3 MILLION IN SALESfrom leads nurtured

STRONGERSALES

1.70% CTR

1.57% response rate(content downloaded)

0.65% CTR

0.62% response rate

Page 16: 40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel Miller

Engagement

You need to force your subscribers to click. Why?

Your subscribers will remember your email and brand.

YOU WILL GAIN KNOWLEDGE OF WHAT YOUR SUBSCRIBER IS INTERESTED IN.

You both win!

Page 17: 40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel Miller

Reports. Get to know them.

OPEN RATES CLICK RATES BOUNCES

The most important things to look for:

Page 18: 40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel Miller

Reports. Get to know them.

Page 19: 40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel Miller

You may not need this now... but it’s always good to have more info about your subscribers

Reading Tendencies

Age: 25 - 40

Age: 15 - 25

HistoryBiographyRomance

Age: 25 - 40

Age: 15 - 25

HistoryScience & NatureSport & Leisure

PoetryAdventure

Art & Design

Sci-fiHistorical fictionGraphic Novels

Age: 38

Age: 16

Age: 24

Age: 26

Age: 33

SEGMENT YOUR SUBSCRIBERS BASED ON WHAT THEY LIKE:

Advanced Segmenting

Page 20: 40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel Miller
Page 21: 40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel Miller
Page 22: 40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel Miller
Page 23: 40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel Miller
Page 24: 40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel Miller

Automation

When you know the customerWHEN TO AUTOMATE?

HOW MUCH SHOULD YOU AUTOMATE?

WILL MY CUSTOMER FIND OUT IT’S AUTOMATED?

As much as possible, you have more important things to do

They might...

1

2

3

Page 25: 40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel Miller

How Microsoft used triggered email toincrease Open Rates 800% and Click Through

Rates 2,100%

CASE STUDY

800% 2,100%

Page 26: 40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel Miller

CASE STUDY

Put the customer at the center of everything

ESTABLISH GUIDING PRINCIPLES FOR MARKETING

Foster authentic and personal relationships

Improve relevance through better targeting

Help the customer get value right away

Engage customers in the conversation

Actions were based on how long thecustomer has been in the program.

Targeted messages were integrated with other marketing pieces.

The program included re-targeting basedon customer behaviors.

PLAN THE EFFORT TO BE RELEVANT TO THE CUSTOMER’S NEEDS

Page 27: 40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel Miller

CASE STUDYOptimizing the user experience by layering new elements to the marketing effort over time.

Helpful content in the form of step-by-step articles and videos.

Using actual employees who understand the product to personalize the experience for the customer

ACHIEVEMENTS:

800% Open Rate Increase(50% More than Average)

2,100% Increase in ClickThrough Rate

Website videos achieved a 63% completion rate.

66.6% of program participants tried a new feature.

Page 28: 40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel Miller

Do it all over again! Get Subscribers

Send Good ContentLearn from Reports

Page 29: 40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel Miller

T H E B E S T E M A I L M A R K E T I N G

BenchmarkStarter.comStarter Plan: Upload 2,000 Subscribers

Send 14,000 emails per month