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4 Ways Jet Charter Companies Lose Clients Online
Without Them Even Knowing
1- Neglecting User Experience
User Experience Importance● Better search engine rankings
● More lead conversions
● More returning customers
● More social shares
● Better online reviews
User Experience Improvement● Improve page loading speed
● Optimize your website for mobile platforms
● Use longer, better content rich in multimedia ( images, video, ...etc)
● Use more links between internal pages
● Have more targeted traffic
2- Lack Of Content Strategy
Content Marketing Importance● More social shares
● More backlinks, meaning better rankings in the search engines
● More trust of your brand
● More web traffic
● More lead conversions
Content Marketing Improvement● Start a blog for your company
● Have a marketing plan based on your ideal customers
● Write engaging content that gives them a lot of value
● Promote your content on multiple channels
● Use multimedia
3- Not Having An Automated Funnel
Funnel Types● Funnels are automated systems to follow up with a prospect
until they become a client.
● Email funnels : Automated email sequences of value and promotion sent automatically to your email list.
● Retargeting funnels: Automated ads that follow your potential clients throughout the web until they convert.
Funnels Importance● Better conversion rates than any other marketing channel
● Very cost effective with an excellent ROI
● Constant pool of potential clients
● You can know the exact cost per every lead and plan accordingly
● Ability to sell multiple times to a single customer
4- Tracking And Testing
Testing and Tracking Importance● Know the exact cost and value per customer
● Know exactly what works and what doesn’t in your marketing plan
● Less waste of resources
● More guaranteed growth and stable scaling over time
What To Track And Test● Ads ( PPC/Adwords , banner ads, social ads...etc )
● Landing pages layout and copy
● Email sequences
● Content headlines
● Content types
● Offers ( free bonuses, discounts, ...etc )
Is Your Charter Company Wasting Clients?
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