ONLINENEWSROOM

TIPS FOR IMPROVING YOUR4

Every Company is a Media Company

PR pundit Tom Foremski famously stated this back in 2005.

Fast-forward nine years, and he’s been proven indisputably right.

of companies are creating content to attract new customers.

Hubspot’s 2013 State of Inbound Marketing Report

60%

The smartest brands, though, do more than create content.

They tell stories, not just for the traditional press, but for consumers, journalists, influencers, and anyone else who’s interested in them.

When a global brand like Coca-Cola’s decides to ditch the press release and build a newsroom and digital magazine, you know there’s a sea change afoot.

I'm on a mission to kill the press release.“ Ashley Brown,Digital communications and social media lead, The Coca-Cola Company

At the center of this new brand journalism:

the onlinenewsroom

A media hub for all your stories, videos, images, and other content you create to engage with your audiences.

NEWSROOM STAND OUT

TIPS TO MAKEYOUR4

Optimize for mobile

1

Smartphone screens are one of the primary ways that users interact with content, so make sure your

newsroom works on mobile devices.

2009 2010 2011 2012 2013

20%

12%9%

6%4%

Mobile media consumption Source

Don’t reinvent the wheel get a free mobile social medianews template

Download

Use visual storytelling

2

News releases with multimedia get viewed more

Put visuals center stage in your news releases.

Source 〉

9.7x

7.4x+

+ +

4.3x

1.8x

Use low-resolution images that load fast, and link them to high-resolution versions

that can be downloaded in one click.

!

Don’t hide your images behind password-

protected image libraries.

Make downloading images a breeze

*****

Make itshareable3

Add social media sharing widgets to your newsroom so that it’s easy to share your content.

+18%

+89%

+150%

Source 〉Tweets with imagesget more clicks, favorites and retweets

+53%

+104%

Source 〉Facebook posts with imagesget more likes and comments

Use Facebook Open Graph and Twitter Cards

Make sure your images and videos are automatically embedded in social posts.

Integrate with apitching tool

4

You still have to pitch your stories to relevant influencers to make

sure they know about it.

Building your newsroom is just the first step.

This way you caneasily share your stories in multimedia

and get integrated analytics

Use a pitching tool that integrateswith your newsroom

Try my PR pitching tool Prezly

All this advice may sound daunting, but launching an online newsroom

isn’t all that complicated.

Start small, use a good template, and most importantly, lead with

great stories.

The media pitching toolkit

Presentation by Prezly

And external communication teams at brandsCheck a case study of the PR tool

www.prezly.com Try the free 15-day trial